THE CANTINA TREVIGIANA LEADER IN THE PRODUCTION AND EXPORT OF ORGANIC WINE CHANGES ITS LOOK: THE SEVENTH PIZZOLATO HOLDING IS BORN
With a production of over 7 million bottles, an expected turnover of over 20 million euros for 2021 and a widespread presence in over 33 countries around the world, the Cantina Pizzolato di Villorba, a Venetian winery that has been producing certified organic wines since 1991 , changes its appearance and establishes Settimo Pizzolato Holding.
With over 7 million bottles produced, 85 hectares of owned vineyards, an expected turnover for 2021 of over 20 million euros and a capillary presence in over 33 countries around the world, Cantina Pizzolato di Villorba, a Venetian winery that produces wines certified organic since 1991, rightfully climbs into the Olympus of the most interesting organic wineries on the national scene.
A success that is the result of a precise and coherent choice of values: making sustainability the reference asset of the entire supply chain. Strengthened by this important rise and with an agenda full of new projects to be implemented, in April 2021 the Settimo Pizzolato Holding was established, today made up of the four members of the Pizzolato family: Settimo Pizzolato, Sabrina Rodelli, Federico and Stefania Pizzolato, children of Seventh and fifth generation ready today to embrace with enthusiasm the new challenges that the entrepreneurial reality is facing. The Holding owns 100% of Cantina Pizzolato srl, the winery based in Villorba, in the province of Treviso, and acts as a hat to the Agricola Pizzolato Settimo which by the end of 2021 will see the opening of an agricultural wine bar to expand the hospitality sector.
" A new role for Settimo Pizzolato Holding - comments Settimo Pizzolato - born from the need to strengthen the company and equip it with a modern, efficient and functional organizational structure capable of grasping the challenges of the moment and translating them into concrete projects, in the utmost loyalty to the values that have always guided our actions: attention to the environment, people and the territory ".
A reality that of the Pizzolato Winery which has made environmental, social and economic sustainability an essential identity character capable of constantly translating into forward-looking strategic choices. Strong investment in digitalization, a winning policy of diversification of export markets, great attention to organic and to the aspects of sustainability at 360 degrees : this is the strategy of the Treviso-based company.
" In this last year - explains Sabrina Rodelli - organic has proved to be a growing market segment. We strongly believed in it by working hard both in the vineyard, with our project of resistant Piwi vines, and more generally in the management of the 'company through our Social Report which has been our compass for our third consecutive year. From a commercial point of view we are present in the large specialized distribution of organic wines , a sector that falls into the categories of food shops with double-digit growth of consumption, since it confirms that the consumer is increasingly aware of the purchase. Diversifying the offer to the consumer has been strategic: only quality organic wines, certified, from medium to higher price ranges, with packaging differentiations. L he most important increase in sales concerned our bubbles especially thanks to our M-Use line , the lightweight glass bottle born to be reused, which only a year and a half after its introduction on the market has recorded important results. Our latest project, the new Back to Basic line , embodies 100% the identity path we have achieved up to now: respect for the environment, sustainable development, social responsibility and sharing commitments with our suppliers. It is a line, born in our fortieth year of activity, which in fact goes beyond organic wine and involves the entire packaging chain through the use of six elements - grapes, glass, cork, capsule, label and packaging carton. - eco and low environmental impact . "
A continuous evolution therefore that characterizes the Pizzolato Winery which today is strengthened through the new Settimo Pizzolato Holding allowing the company to grow and develop further while remaining faithful to its corporate mission.
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