There was talk of the Trump effect, why? Right on the eve of the tycoon's inauguration at the White House, Sky aired the first TV show of the biopic "The Apprentice - The Origins of Trump", a 2024 film about the young Donald, an entrepreneur at the dawn of his career determined to build his empire by breaking away from the cumbersome shadow of his father. And in this film, in one of the scenes relating to the inauguration of Trump Tower, some bottles of Bottega Gold appear present at the sumptuous gala. "A motivated choice - says Sandro Bottega, owner of the company - synonymous with success, which unites the new American president with the world of cinema. The Gold bottle was in fact chosen by Hollywood in the recent past for the Gala dinner on Oscar night".
While on the one hand the sales data of Bottega Gold continues to rise, on the other hand Bottega emphasizes that there is not enough product and many are left empty-handed: «It is a brand that is increasingly known in the world, increasingly exclusive, but distributed only in the "in" places of over 165 countries», explains Bottega, who continues: «There is a lack of product and it is not easy to maintain the production level for a company that still defines itself as artisanal and small. And in fact it is compared to the giants of the wine world, but with an excellent level of quality and a lot of patience to be able to arrive at unique aromas and elegance, from 3 to 12 months of fermentation depending on the product, in autoclaves with highly controlled temperature in every detail and with 28 high-level oenologists».
Finally Bottega expresses his thoughts on the new American president: «The day of Trump's inauguration is linked to fears and hopes. Let's give him time to settle into the White House and see what his first decisions will be. In the meantime, the ceasefire in Gaza seems to me to be his best calling card».
