Brokerage in private sales of one's wine has always been a hot topic full of conflicting opinions.

In fact, there are many questions and issues that stand between one choice and another, when the company finds itself immersed in this important decision-making process.

But let's now take a closer look at the advantages and disadvantages of a strategy that, or not, points towards the outsourcing of a vital corporate function, such as that of selling one's bottles to private individuals .

First of all, however, it is necessary to take a small step back and go and see the meaning of this concept. By commercial intermediation , we mean that activity carried out by a third party , i.e. by a reality other than the corporate one, which is responsible for establishing a connection between the offerer and the buyer in the circulation of goods . Behind this definition there are many side effects and different strategies to adopt in relation to the choice adopted.

Intermediation, which on the one hand simplifies the company's internal sales functions and processes by outsourcing them, however entails, on the practical side, the loss of part of the control over the sales phase, over the direct relationship with one's own consumers and over all the subsequent marketing strategy once the sale is concluded. But then…

These are just some of the advantages or disadvantages of brokerage, but there are many factors and considerations that must be addressed in addition to those just seen.

Another issue, for example, concerns the direct relationship with one's consumer. Direct-to-consumer, being the basis of the tasting phase in the cellar, is certainly a topic to be taken into great consideration. In fact, the evolution of the long-term relationship of loyalty with wine tourists , when the winery is extraneous to the sales phase, risks failing with the consequent danger of becoming standardized and comparable to the service offered by other similar realities. But that's not all, in this way the winery deprives itself of the possibility of selling from its points of sale to all those wine tourists who do not know how to take wine home .

Direct-to-consumer is therefore an approach that deserves attention, if one opts for commercial outsourcing, especially in the moment of comparison and competition with other wineries. The risk that one runs is, in fact, that of losing the personal – direct relationship with the wine tourist and also of depriving oneself of the possibility of personalizing the offer.

In summary, when the company chooses one or the other direction, it must also be aware of all the future implications that this decision-making process will entail . For this reason, giving up some sales functions will mean not only leaving part of the control over sales to an external reality, but also losing control over so-called collateral functions of vital importance such as the effectiveness of the relationship of loyalty with one's own both Italian and foreign customers.

However, there is a solution to all this…

A system specifically designed to allow you to sell to individuals in 40 countries in total autonomy .

With this software you will get the maximum yield in the direct relationship with your wine tourists; both directly from the point of sale of your cellar and online on your website.

All customer data and payments will remain in YOUR hands and you will be able to program offers, customizations to YOUR liking, manage shipments and stocks in the most practical and simple way, while complying with all the taxes required for sales abroad. EXCISE, DUTIES and VAT at the destination will be fully automated and available to you in real time.

Just think about the most effective production and marketing strategies, thanks to the collection of your customers' data. We'll take care of the customs bureaucracy, shipping and customer care!

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