For this reason "Pergola" presents itself as a specialized and professional organization to support Italian wine companies in the development of the modern channel (GD and DO). With its widespread organization , the new company is able to follow the entire national territory with professionals who operate in the "field" to develop, manage and supervise the entire distribution chain within the mass market.
Specifically, "Pergola" has strengthened its agency structure and intends to create, in the coming years, a distribution platform that can guarantee brands an offer of wines and sparkling wines from the main Italian and international production areas.
In parallel, Pergola aims to modernize the intermediation activities in favor of those customers who are more receptive and structured, making available to companies - production and retail - a series of activities that allow them to speed up the sell-out of certain products, through the coordination of a series of services at the point of sale: tastings, merchandising, price surveys, etc.
Edoardo Freddi and Alessio Macoratti are the main protagonists of the Pergola project who, by combining their forces and their experience in the wine sector, have the aim of developing an innovative model in the channel, capable of uniting companies with brands for the first time directly and effectively.
Pergola also makes use of extremely high-quality professionalism, both in the field of sales management and relationships with companies, thus optimizing activities at all levels of the distribution chain.
Edoardo Freddi , administrator of Pergola, comments: " I am really enthusiastic about the new structure of Pergola. Our goal is clear: to become a leader in the sector and a point of reference in the panorama of modern distribution in Italy. I am sure that all this will be possible, also, thanks to the contribution of my partners. Their vast experience in the sector is an invaluable resource that will enable us to face challenges and seize opportunities with confidence and determination ." Freddi concludes: " We are ready to get involved and stand out as pioneers of modern distribution in Italy ."
