“Meeting the man who transformed vine pruning into an art form”: this is the title of the article that the famous Jancis Robinson, one of the most influential wine critics in the world, dedicated to Marco Simonit in her weekly “Wine” column in the Financial Times on 16 September.

A two days in which Simonit talked about himself to the very famous "wine writer" (as she loves to define herself), in a long and in-depth freewheeling interview that ranges from her personal history to that of the SIMONIT&SIRCH VINE MASTER PRUNERS (the only group international specialized and accredited in the sector of training personnel responsible for manual pruning of vineyards) of which he is CEO, from the conception of the SIMONIT&SIRCH soft pruning method now adopted by over 150 of the most important wineries in the world to the meeting with Professor Denis Dubourdieu of Bordeaux (which opened the doors to its long and illustrious list of French clients, including Chateau Latour, Chateau d'Yquem and Domaine de la Romanée-Conti), from the new serious problems of the vineyards also linked to climate change to how his consultancy work is set up in companies on various continents, from the VINE MASTER PRUNERS Academy (a unique platform of its kind in Italian, English and Spanish, which already has 15,000 members in 14 countries) to the Vine Pruning Schools in Italy and abroad .

“But what I suspect Simonit is most proud of is the social effect of his training, especially in California and South Africa, where vineyard workers have historically been undervalued and poorly trained - concludes Jancis Robinson - Becoming a superstar international wine industry (as consultant oenologist Michel Rolland of Bordeaux has been since the 1980s) Simonit has elevated work in the vineyard and with it the vineyard workers.”

The more detailed and extensive interview is also published on the award-winning site: www.jancisrobinson.com, which she founded in 2000, of which she is the editor-in-chief and main collaborator.

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20/09/2023
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