From Saturday 28 October to Saturday 18 November 2023, the multimedia classrooms of FICO in Bologna will host the course " Food and wine communication professional: Journalism, Criticism and Press Office ", aimed at diploma holders and graduates who dream of working in this sector.
Organized by the DoppioQuarto Agency, the course is structured into 5 days of full immersion on weekends (4 Saturdays and 1 Sunday), to also allow workers to attend and the lessons can be followed in person and online .
More and more young people today dream of becoming journalists, food critics or press officers, but ambition and a qualification are not enough. In fact, faced with a very high supply of candidates, there is an equally high demand for figures with adequate and interdisciplinary preparation , in line with the needs of a constantly evolving market.
“ Modern communication is very complex and includes more aspects and channels than the past. – states course director Enzo Radunanza – An aspiring journalist, press officer or food critic, even if he specializes in just one discipline, must still complete global training. Photography and social media are also very important, because they represent further vehicles of contemporary storytelling. We believe that improvisation and lack of competence create precarious and easily replaceable workers and, for this reason, we have structured the course into a program that provides all the elements for a complete profiling of aspiring communicators. The presence of trained speakers with long experience in the field, then, is a further added value to pass on to the students ."
Over the 5 days (28 October 2023, 4, 5, 11 and 18 November, from 11am to 5pm), in addition to the lessons, there will be workshops , practical exercises and in-depth talks with professionals from journalism and publishing, radio, communication and marketing, who will talk about their work, bringing experience and practical advice, also to orient students towards the various figures required by the market and best suited to each individual's inclinations. Furthermore, the students will be proposed to partner food and wine magazines and press offices for a remote internship which could constitute a springboard for the future.
To illustrate a carefully studied program, qualified and "professional" teachers have been called, including the journalist, writer and food and wine critic Antonio Paolini , who will teach journalistic techniques and secrets of the job, but also how to tell, with words and images, food, wine and territories, or to organize and manage the profession of press officer. For those who already work in communication, the course will be an opportunity to specialize in the Food & Wine sector to expand their clientele or have further opportunities.
In addition to the aforementioned Antonio Paolini, the group of speakers comprises: Nedo Baglioni (Food Photographer & Videomaker), Riccardo Isola (Journalist and Trainer), Franco Mioni (Food and Wine Producer and Tour Operator), Pierluigi Papi (Press Officer), Enzo Radunanza (Journalist and Food Marketing Consultant) and Malinda Sassu (Journalist and Trainer).
Furthermore, speakers will include, among others: Duccio Caccioni (Agronomist, Researcher, Gastronomic Marketing and DeCo Expert), Isa Grassano (Journalist and Writer), Livia Elena Laurentino (Journalist and Press Officer), Raffaella Melotti (Sommelier and President of the Slow Food Conduct Samoggia and Lavino), Alfredo Pasquali (President of Radio Fujiko).
For the complete program and registration: https://jo.my/nlg75c. Info: 051 5065244 | corsi@doppioquarto.it
