2025 closes with growth: Edoardo Freddi International consolidates its position in the main markets

Despite the year just ended being characterized by geopolitical tensions, inflation, instability and new trade barriers for the wine supply chain, EFI strengthened its position in the main foreign markets of Germany, the United States, Switzerland, Canada, the United Kingdom, Singapore and Japan, recording double-digit performances in Germany, Switzerland, Canada, Singapore and France.
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According to Edoardo Freddi, 2026 opens with a still complex scenario, yet rich in development opportunities , requiring strategy and responsibility. It is crucial for the sector to evolve its narrative, prioritizing positive, authentic, and value-driven messages. Aggregations , synergies , and critical mass remain key levers for tackling increasingly competitive markets, along with targeted investments in skills, positioning, and key countries. Among the year's key trends are: the rise of hardy and climate-adaptable varieties , as well as hybrids capable of withstanding drought; the growing demand for light, dynamic, versatile, and gastronomic wines ; the development of the low- and no-alcohol segments, which are attracting young, wellness-conscious consumers; interest in convenient formats such as on-the-go and single-serve; and, finally, a value-oriented premiumization .
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"Our growth in 2025 confirms the solidity of our model, the quality of the partnerships we've built over the years, and our ability to adapt to global dynamics," said Edoardo Freddi , founder and CEO of Edoardo Freddi International. "In 2026, we will continue to invest in EFI Fine Wines , our international hub for promoting Italian wine, in strengthening internal expertise, and in increasingly structured governance, thanks also to the contribution of key figures such as the new Chief Strategy Officer , Guido Baldeschi Balleani." Confirming the group's commitment to the international front, 2026 promises a busy calendar of events right from the start: in addition to Wine Paris, EFI will be present at ProWein, with an area of ​​its stand dedicated to EFI Fine Wines .
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Freddi continues: "We are also pleased to announce our new partnership with Agriment Italia , a company specializing in international market development for Italian wineries. This agreement confirms a strategy aimed at continuously strengthening our leadership, integrating new skills and energy. Together, we will be able to support producers even more effectively and bring Italian excellence to other high-potential markets, with increasing service quality and a shared vision for the future of the sector." The collaboration with Agriment Italia It was born from the desire to integrate different but complementary skills to create a system and strengthen the competitiveness of Italian wine worldwide.