In the global panorama of Italian agri-food, the fight against counterfeiting has become a priority, but also an opportunity to enhance and protect our food and wine products.

A new vision for Made in Italy

The heart of the Mentore project is an ambitious idea: to form a network of young people (500/700) equipped with advanced technological tools who travel around the world to collect olfactory and gustatory data directly from consumers. This data is then used to select and certify Italian products, offering guarantees of authenticity and quality to international consumers.

The role of the Wine Mentor

At the center of the project is the concept of "Wine Mentor", a figure who goes beyond the simple sommelier, becoming a trusted advisor and a wise guide in the world of Italian wines. The Wine Mentors are responsible for identifying the best wineries and the best Italian wines, providing valuable advice and guaranteeing the quality and authenticity of the products.

Technology at the service of experience

The key to Mentore's success is the integration between technology and tradition. Thanks to a system based on voice assistants like Google or Alexa, consumers from all over the world can get personalized advice and order Made in Italy products with just a few clicks. This system is supported by an advanced multi-cloud structure, which ensures efficient organization and optimal data management.

The electronic device for sensory analysis

A key element of the Mentor project is the portable electronic device that allows analyzing a person's olfactory and gustatory characteristics precisely and reliably. This tool, using two different probes, detects the sensory preferences of each individual and transmits them to a dedicated web server, where they are used to suggest the products best suited to their preferences.

Conclusions

The Mentore project by Quidquid Srls represents an excellent synthesis between tradition and innovation, offering consumers from all over the world the opportunity to discover and appreciate the best Italian agri-food products. Thanks to the combination of cutting-edge technology and food and wine expertise, Mentore presents itself as a point of reference for anyone who wishes to immerse themselves in the unique experience of Made in Italy.

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17/03/2024
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