That was an exceptional time.
During the restart, extraordinary increases in consumption, exports, and purchases were recorded.
Maintaining those growth rates every year would be unrealistic.
The correct question is different.
How is the sector doing compared to the pre-Covid period? And this is where some very interesting data emerges.
Today Italian wine has:
The market is no longer growing at the same speed as the post-pandemic recovery, but continues to evolve positively.
Wine remains one of Italy's strongest symbols in the world.
Millions of people choose our country to enjoy food and wine experiences.
They want to visit the wineries, eat in the wine regions, meet the producers, and drink the wine where it is born.
This phenomenon does not resemble a sector in crisis.
It looks like an industry that is changing its business model.
And whoever knows how to interpret this change will be the protagonist of the next growth cycle for Italian wine.
