The world of wine is going through a dynamic and innovative phase, with new trends and significant changes in consumption, products and markets. Here is what emerged in the week from 13 to 18 November 2023.
History of wine
An in-depth analysis of wine trends in Italy reveals interesting changes in consumer behavior, new government regulations and emerging challenges in the wine sector.
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Domestic Consumption: Polarization between Age and Income
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1. Sparkling wines at the centre of the market
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Global wine consumption is declining, with volumes returning to the levels of the late 1990s. The main reasons include:
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The Italian and European wine sector is experiencing a period of apparent stability, but beneath the surface, profound transformations are taking place that are reshaping production, trade, and consumption.
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The Italian wine sector is experiencing a phase in which signs of structural strength coexist with tensions on international markets, competitive pressures, and profound transformations in consumer habits.
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Between global leadership, slowing consumption and the need to "work as a system".
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The last week of November highlights a wine sector embedded in a rapidly growing national agricultural and agri-food landscape, driven by certified quality, dynamic exports, and a significant evolution in consumption.
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