Rana ... everyday
95% of Italians know Giovanni Rana and his fresh pasta. With almost 40% of the market in Italy, Rana is the market leader of fresh pasta. With over 50 different products, 201 million Euro of turnover in 2005, nearly 600 employees and a strong presence in the European distribution, Pastificio Rana offers the opportunity to prepare a tasty pasta dish in a few time, with a wide choice of flavors and sizes distinguished by excellent quality and produced with the experience consolidated in 40 years of success. Today, it is more and more difficult to make pasta at home. Consumers choose industrial products that ensure quality while respecting tradition. Just like forty years ago, Rana makes its products with top quality ingredients, selected and controlled, and with the most advanced production technologies that ensure high quality standards.
The numbers of Rana:
5 manufacturing plants, nearly 600 employees
, 40 dealers in Italy; 10 suppliers in Europe
, 3 branches in Italy; direct cooperative companies in France and Spain.
With this structure, the Raga Group, which in addition to the brand Rana produces the brands Nonna Amelia and BMC, and also works for Private Labels in Italy and abroad, in 2005 has distributed 42,000 tons of products, with a turnover of 201 million Euro. The financial results
of Pastificio Rana closed 2005 with a turnover of 201 million Euros. Over 20 million Euros in 2004 were invested in communication.
