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Women are by nature more adept to taste, to say it, a UK survey

  • 23/06/2014

By nature, in tasting women are better than men. To say it, Deborah Parker, director of the UK Sensory Research Specialists Marketing Sciences.


The director of the institute declared in "The Drink Business" that «only 10%–15% of the population have the sensory acuity of a taster, and when we subject consumers to a sensory test, women always do it better». And only after attending a training program for the senses, which remains fundamental, in spite of the gender, men and women are equal. What is the secret to this superior natural ability of women to distinguish among the basic tastes? For Parker, perhaps, it is in motherhood: «women always smell and taste things before giving them to children, they have an inherent capacity to analyze food and drink».
© RIPRODUZIONE RISERVATA
23/06/2014
Signature: Redazione Vinievino.com

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