The event is organized and promoted by the Consorzio Tutela Lugana Doc to promote reflection and debate on the potential of wine tourism in today's society, especially in relation to issues such as digitalisation, sustainability and local identities.
The event is organized with the collaboration of Roberta Garibaldi, president of the Italian Food and Wine Tourism Association, author recognized in the international wine scene and professor of Tourism Management at the University of Bergamo.
They will intervene
Bruno Bertero – Director General of the Langhe Monferrato Roero Tourism Board
Elvira Bortolomiol - President of the Consortium for the Protection of Conegliano Valdobbiadene Prosecco DOCG
Marta Cotarella - Director and Cofounder Intrecci Higher Education
Roberta Garibaldi - Italian Food and Wine Tourism Association
Diana Isaac – CEO and Founder Winerist
Fabio Piccoli - Managing Director of Wine Meridian
Fabio Zenato - president of the Consorzio di Tutela Lugana DOC
Testimonials from international case histories
Wine tourism is not only an extraordinary economic tool available to wine businesses, but also one of the best means of communication. A communication without filters and barriers that allows the territory and the companies to be known in the most authentic way, the one capable of making the uniqueness appreciated and understood.
For this reason, the Lugana DOC Consortium has decided to invest and promote an important project to enhance the denomination as a Wine Destination in 2023.
The articulated and ambitious wine tourism project , which has involved and will involve companies, institutions and the final public in the course of the year with numerous promotion, training and enhancement activities, will be presented during the Conference .
Consortium for the protection of Lugana DOC
The Lugana DOC extends into just 5 municipalities in the hills of the southern shores of Lake Garda, a true jewel region from a wine-growing point of view. This Mediterranean microclimate, combined with the characteristics of the native Turbiana vine, gives life to a unique white in Italy for its personality, characteristics and versatility. The Consortium for the Protection of Lugana was founded in 1990 with the aim of protecting and enhancing the denomination "Lugana" and its wine. Today it brings together 90% of Lugana producers . Its action develops with equal energy in two directions: towards the external public to promote the territory and its wine and, within the DOC, towards the producers themselves.