Wine Report of November 16, 2025

Key points

- Italian wine exports in the first six months of 2025 recorded an increase in volume (2.1%) and value (1.5%), reaching approximately 703.5 million litres and a turnover of €2.8 billion.

- The international bulk wine market shows a slight contraction in volume (-2.3% in 1H 2025 compared to 1H 2024) but stability in value thanks to an increase in average prices of 2.1% (around €0.78/litre).

- The 2025 Italian harvest is initially estimated at around 47.4 Mhl (8% vs 2024), but some revisions update the forecast to around 44 Mhl. General quality is reported as “good-excellent”, but with concerns linked to weather conditions and possible supply/demand imbalances.

- In the M&A sphere, the French group Castel Vins has acquired 100% of the Italian platform Tannico, previously owned by the Campari Group and Moët Hennessy.

The 2025 report on the Italian wine industry highlights pressures on domestic and international consumption: changing patterns, growing competition, and the urgent need to transform quantity into value.

- Growing focus on innovation: A 2025 study shows how AI (machine learning, computer vision) is emerging as a lever in viticulture, production, and wine tourism to improve sustainability and efficiency.

- Exports to the USA are showing signs of weakness: although Italy remains the leader in foreign wines, the average price per liter in the USA is declining, and tariff/metropolitan barriers are pushing for market and channel diversification.

M&A Radar

Prices & Harvest (mini-box)

• Average price of bulk wine in Italy : ~€0.78/litre, 2.1% compared to the previous period.
• Italy 2025 harvest : initially estimated at ~47.4 Mhl (8% vs 2024) with some revisions towards ~44 Mhl; good/excellent quality but with regional variability.
• Trends and weather/market note : Estimated production increases, but bulk market under pressure in some areas; innovation may be needed to avoid downward competition.