Welcome to the daily appointment with the main news from the world of wine. Today we offer you a complete overview of market trends, international challenges, cultural initiatives and unmissable events. By QUIDQUID .
Market Trends & International Scenario
Alarm for Italian wine: consumption drops and exports contract
The UIV Observatory (Italian Wine Union) reports a sharp slowdown in the first quarter of 2025: volumes to non-EU markets fell by 9% , while the value remains almost stable (-0.1%). The United States recorded an anomalous 4%, but due to the rush to pre-duty purchases, now slowing down sharply.
“We cannot confuse exports with real consumption,” warns Lamberto Frescobaldi , president of UIV.
US tariffs: up to 190 million euros at risk for Italian wine
According to Confcooperative , the imposition of 10% duties on European spirits could cost Italian wine up to 190 million euros and a loss of volumes between 8% and 12% . A very hard blow for the first export market of our wine (1.94 billion euros in 2024, 10.2% compared to 2023).
European Wine and Spirits Against EU Retaliatory Tariffs
The CEEV (Comité Européen des Entreprises Vins) takes a stand: the goal is to exclude US wine from possible countermeasures by the European Union. "The sector must not become hostage to trade disputes," said secretary Ignacio Sánchez Recarte.
Consumption and Culture: between tradition and new generations
Millennials, Gen Z and Boomers: How Much Does Tradition Still Matter in Wine?
The identity of wine is confronted with new generations: if "high involved" consumers seek quality and territorial stories, the "low involved" ones, especially the younger ones, prefer price, brand and simplicity of taste . The success of White Zinfandel Barefoot is proof of this.
Wine and diet: the least caloric alcoholic beverages
A careful look at physical shape: Champagne is confirmed as the alcoholic drink with the fewest calories (85 kcal per 120 ml) . Light beers and straight spirits follow. Be careful with combinations with sugary drinks: a cocktail can exceed 300 kcal !
Products of Excellence & Rankings
The 10 best Kerner from Alto Adige under 20 euros
The Gambero Rosso ranking celebrates the Alto Adige Kerner, symbol of heroic local viticulture: porphyry soils, altitudes above 1000 metres, unique microclimates and attention to sustainability make these whites fresh, mineral and rich in territorial identity .
Bèru di Siddùra is the best Vermentino in Italy
With 96.67/100 points, the Bèru 2022 by Cantina Siddùra (Gallura DOCG) wins the 2025 Vermentino National Wine Competition . Over 200 labels in the competition, 42 judges and 7 participating regions. It is the third consecutive success for the Sardinian winery.
Organic Wine: Proposal for Less Sulphites from Italia Bio
During the BiodiVino 2025 exhibition in Monreale, Italia Bio proposed the reduction of the maximum limits of sulfur dioxide in organic wines, supported by increasingly advanced technologies and winemaking skills. Also supported by the Italian Academy of Vine and Wine .
Wine Tourism & Events
Cantine Aperte 2025: Italy toasts on May 24th and 25th
The symbolic event of the Wine Tourism Movement returns on May 24 and 25 with tastings, music, walks among the rows, bike tours, masterclasses and much more. Tuscany, Veneto, Piedmont, Sardinia, Abruzzo and Veneto are among the protagonist regions.
Experiences not to be missed:
Wine Spot – Wines Without Barriers: inclusive event in Ercolano
On May 31st at Villa Campolieto , Ercolano (NA), 13 Vesuvian wineries will tell their stories to an audience in the name of social inclusion. Tastings, accessibility and cultural beauty for an event that combines winemaking and civil commitment.
Environment & Biodiversity
FederBio: Biodiversity is in danger, but organic is the solution
On World Biodiversity Day , the National Biodiversity Future Center raises the alarm: one million species at risk of extinction. The key to reversing the trend? Organic farming and sustainable management of wine-growing territories .
BRICS Wine: Russia Proposes Wine Tourism Alliance
During the BRICS summit in Brazil , Russia proposes an international coalition to promote wine tourism . Objective: collaboration between the public and private sectors to relaunch the wine sector of emerging countries, also in view of the post-conflict recovery.
Experiences in the Cellar
Talosa: Six Unique Experiences in the Heart of Montepulciano
The historic Talosa winery launches six new immersive proposals in its monumental cellar. A journey through art, history and wine , with tastings in the ancient stone vaults in the historic center of Montepulciano.
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