Wine Press Review – Monday 5th May 2025

Selected news for enthusiasts, professionals and those curious about the world of wine.

Asti Spumante responds to duties with a 2 million campaign in New York

In response to the duties imposed by the United States, the Asti DOCG Consortium launched a massive advertising campaign in New York on the occasion of National Moscato Day (May 9). - Over 1000 billboards , banners on 2000 taxis and 50 digital advertisements in Manhattan, Brooklyn and Queens - Investment: almost 2 million euros per year - USA exports: 25 million bottles sold , of which 19 million Moscato - Ricagno (president): “We cannot afford to lose the US market”

Wine protagonist of Made in Italy: 8 billion in exports

During the presentation tour of Vinitaly USA , Matteo Zoppas (President of ICE) reiterated the strategic role of wine: - Agri-food exports 2024: 69 billion out of a total of 624 - Wine is worth 8 billion , with 2 billion generated by the USA - Objective 2025: reach 700 billion in total exports

Vinitaly.USA flies to Chicago

October 5-6, 2025 | Navy Pier, Chicago Fundamental B2B event for Italian wine in the USA, organized by Veronafiere. - 300 producers involved, 1800 labels - Objective: to consolidate wine as a strategic product in Italy-USA trade - Strong support from the Ministry of Foreign Affairs and Agriculture

Barbera d'Asti: EU protection and music in Nizza Monferrato

EU collective trademark for Barbera d'Asti

The Consortium has obtained registration at EUIPO (n. 018956876), strengthening the territorial identity of the DOCG.

Nice is Barbera 2025 (9-12 May)

4 days of tastings and music, in collaboration with Collisioni Festival - 70 producers | 400 labels | 3 musical stages - Special guests: Eiffel 65

Bologna Wine Week (5-11 May)

Palazzo Re Enzo | 80 participating wineries A whole week to celebrate the culture of Emilia-Romagna wine with: - Tastings | Talks | Masterclasses - Focus on sustainability, sparkling wines and wine tourism

Pigneto Wine District – Rome, May 10

Event dedicated to natural wines, between art and urban culture - Organized by SO2 and Vini Selvaggi - Tastings: from 1pm to 8pm , glass included in the ticket - Objective: to improve the usability of the event

Berebianco 2025 – Rome, May 10

The Westin Excelsior, Via Veneto Event on great Italian white wines for aging - Focus: quality and longevity of Italian white wines - Over 30 wineries from all over Italy - Objective: to promote Italy as a producer of important white wines

Open Cellars 2025 – May 24-25

National event promoted by Movimento Turismo del Vino - New tourist experiences in the cellar - Purpose: to make wine accessible, sustainable and engaging

Focus: Mastroberardino , Atripalda

Visit to the historic cellar, art exhibition and tasting of Lacrimarosa 2024

Wine as Art: Montina Franciacorta Launches "The M Movement"

Montina relies on KF ADV for a new visual and narrative identity - Wine as the “eighth art” - Cellar transformed into a cultural laboratory - Multi-channel project, between art and digital strategy

Native vines: a journey through Trentino and Marche

Trentino: not just Trento DOC

- Focus on Schiava, Teroldego, Marzemino and Nosiola - Territory and biodiversity at the heart of the narrative

Marche: the white of the Macerata Hills

- Ribona, a historic vine saved from oblivion - Synonyms: Maceratino, Montecchiese, Greco maceratese - New rediscovery thanks to local producers

Sicily en Primeur 2025

May 6-10 | Food and wine tour for 100 international journalists - Theme: “The culture of wine in Sicily” - Focus: tradition, innovation and international valorization - Guests from Europe, Asia and the Americas

The Divine Eating Becomes a National Tour

- Cooking and wine project born in Tarquinia - Involved: 15 Italian food bloggers local ingredients in mystery box - Initiative promoted by Slow Food and the Italian Food Blogger Association

Travel diary: 7 days between Rhone and Burgundy

- 3,100 km, 13 tastings, 3 AOCs explored - Winemakers met: Clape, Allemand, Bourg - An on the road adventure among great wines, logistical difficulties and passion

Stefano Bariani's dream is reality

- From winemaker to full-time winemaker - Fondo San Giuseppe (Brisighella): renovated cellar and realized project - Local wines, personal history and strong roots in Ripapersico

Hospitality Award is born – Inclusivity and Hospitality

- 4-6 June | WMF Festival, BolognaFiere - Award for accessible hospitality projects - Collaboration between Hospitality – Il Salone dell'Accoglienza and We Make Future - Objective: to promote barrier-free hospitality

Talosa presents the Vino Nobile "Pieve Le Grazie 2021"

- 95 points on Vinous | Defined by Eric Guido: “Everything I hoped for” - "Pievi del Nobile" project: zoning and valorization of the historic vineyards of Montepulciano - Expression of the terroir and international recognition

Eurostat: Italy second in alcohol exports after France

🔹 Italian wine exports: 4.9 billion in 2024 🔹 Total alcohol exports: 6 billion 🔹 France first with 12.1 billion , of which 8.1 of wine 🔹 USA and UK the main markets for Italy

Thank you for being with us! QUIDQUID will see you tomorrow with a new edition of the Wine Press Review .