OCM Wine 2025/2026: New call for promotion in Third Countries underway
The new notice of the Ministry of Agriculture for the promotion of Italian wine in foreign markets has been published. The overall budget is 98 million euros , of which 22.5 million for the national call and the rest for regional and multi-regional calls. Deadline for submitting projects: 14 July 2025 (12:00) via the SIAN portal . Maximum contribution that can be requested : 4 million euros. Bonuses foreseen for :
The main supply chain associations express satisfaction for the joint work with the Ministry and the simplifications introduced. Minister Lollobrigida : "Wine should not be demonized, it is culture and business. Abuse is harmful, not conscious consumption."
Territories & Cellars
The 10 most popular Italian wineries online
According to the Imco ranking, the most followed wineries on social media and appreciated online are:
Campania: 11 rosés from Aglianico and Piedirosso according to Gambero Rosso
Campania confirms itself as a land of great viticultural biodiversity: from Irpinia to Vesuvius, from the Phlegraean Fields to the Amalfi Coast, elegant and territorial rosés emerge, alongside whites made from Fiano, Greco and Falanghina.
Events Not to be Missed
Cantine Aperte 2025 – May 24th and 25th
The annual appointment with Italian wine tourism is upon us! Where : throughout Italy When : Saturday 24th and Sunday 25th May Program: tastings, guided tours, picnics in the vineyards, workshops and musical moments.
Focus Veneto region – Cantina Quota 101 (Colli Euganei): organic wines, food trucks, panoramic tours. Focus Cantina Pizzolato (TV): aperitifs at sunset, vegan wine tasting, picnic areas in the countryside.
Wine&TheCity 2025 – Naples, May 20-24
The Neapolitan kermesse that blends wine, art and creativity is back. Location : historic buildings, boutiques, urban gardens Inauguration: Ex Ospedale Ravaschieri (ticket €50, pro Fondazione Santobono-Pausilipon)
Spring Scents in La Morra – Barolo Tasting
May 17 and 24 Cantina Comunale di La Morra Ten producers, ten 2021 Barolos to taste and compare with previous vintages.
Market & Innovation
World wine consumption at lowest since 1961
World production 2024: 226 million hectoliters Estimated consumption: 214 million hectoliters Due to climate change and extreme weather conditions.
Agri-food exports 2024 growing: 7.1%
The olive oil (40%) , pasta & sweets , coffee (9.5%) districts drive exports. The wine sector remains the most important: over 6.7 billion euros .
The cork as a narrative tool: an innovative idea from Sicily
After interactive labels and QR Codes, wine communication moves… to the cork. An original idea to tell the story of the territory and the cellar.
Dealcoholized wine: between opportunities and legislative uncertainty
Dealcoholization technology is advancing, but there is no clear regulatory framework. Plants can cost from 20,000 to 300,000 euros . The Vason Group is focusing on the no-low alcohol segment, but is asking for clear rules.
Promotion & Culture
Art & Wine: The Grand Tour between Vineyards and Cellars is Born
Scenic beauty and wine quality merge. “Great wines are born in beautiful territories” – says Piero Antinori.
Keep calm and drink Italian wine – The Coldiretti campaign
Launched by Coldiretti with Fipe and Filiera Italia to support:
Regional & International News
Twenty Twenty at the London Wine Fair 2025
Stand K34B, Olympia London, 19–21 May Tasting: Pas Dosé Metodo Classico 2020. The winery will also be participating in the Wine Travel Awards .
World Bee Day – FederBio's appeal
“Choosing organic saves bees and the future of food.” 75% of the world’s agricultural crops depend on pollinators.
Appointments & Institutions
Alta Langa: Giovanni Minetti new president of the Consortium
He succeeds Mariacristina Castelletta. With him, vice president Gianmario Cerutti (Coppo).
Franciacorta Consortium: Emanuele Rabotti new president
At the helm of Monte Rossa, he succeeds Silvano Brescianini. Focus on sustainability, innovation and foreign markets.
From the Regions
Sicily – Grillo as a flagship vine
Andrea Lonardi launches the warning: "Enough with fatalism. After the failure of the social wineries, Sicily must focus on cricket to relaunch the winemaking identity".
Crema Wine Festival – June 14th
25 wineries from all over Italy, artisans of taste, masterclasses and culture. First edition dedicated to the “artisans of wine”.
Thanks for following today's press review by QUIDQUID. See you tomorrow with the latest from the world of wine!
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