ITALIAN WINERIES
Wine tourism: hospitality becomes a strategy
At the Assoenologi Congress in Conegliano, the central role of wine tourism as a lever for profitability, territorial development, and international promotion was highlighted. The model of the Prosecco DOCG Hills, a UNESCO World Heritage Site, was cited as an example of success.
Investing in Italian wine is becoming increasingly popular.
According to Knight Frank's Wealth Report 2026, Italian vineyards and wineries are increasingly considered valuable assets by international investors thanks to their combination of profitability, prestige, and strong territorial identity.
Cordero di Montezemolo: Organic and Quality in the Langhe
The Piedmontese company continues its journey of enhancing over 50 hectares of vineyards in the Langhe, using certified organic management and a strong focus on the balance between tradition and innovation.
Marsala focuses on young people and white wines
Alongside the tradition of fortified wines, a new generation of companies is growing, investing in local white wines and innovation, contributing to the revival of Sicily's largest wine-growing area.
Venissa presents the crus of the Venetian lagoon
The Bisol family is launching three Dorona crus grown among the islands of the northern Venice lagoon, showcasing the biodiversity and uniqueness of the lagoon region.
Goretti Winery: Open Cellars 2026 a success
Perugia attracted a large turnout for tastings, music, art, yoga, and Umbrian cuisine. The event confirms the growing connection between wine, culture, and hospitality.
I Vini di Maremma winery looks to the future.
On June 4th, a meeting with the Italian Wine Union will focus on sustainability, consumption, communication, and change in the wine sector.
ITALIAN WINE AND ITALIAN ENOLOGY
Young People and Wine: A New Language Is Needed
The Assoenologi Congress highlighted the need to make wine less formal and more accessible to new generations through simple, authentic, and experiential communication.
Italian wine exports still under pressure
In the first quarter of 2026, non-EU exports decreased 11%. The United States recorded a 20.5% decline, while Russia, China, Brazil, and Mexico grew. The Italian Wine Union (Unione Italiana Vini) is concerned.
Vernaccia di San Gimignano: 750 Years of History
Vernaccia celebrates 750 years of historical references and 60 years of DOC. The "Rebel Queen" Wine Fest confirms the role of this Tuscan white as a symbol of Italian viticulture.
Etna DOC: the volcano that conquers the market
The fame of Etna wines continues to grow thanks to their unique terroir, mountain viticulture, and strong territorial identity.
Pinot Grigio DOC delle Venezie protagonist of the Giro d'Italia
For the first time, a still white wine officially accompanies the Giro d'Italia as the Official Wine of the Giro d'Italia.
Italian hives: European leadership
Italy has reached 1.9 million beehives, the highest number in the European Union, confirming the strategic role of biodiversity for agriculture and viticulture.
OENOLOGY AND INNOVATION
New PIWI grape varieties on Elba Island
The Arrighi company is launching a trial with fungal-resistant varieties to further reduce the use of copper and sulfur in organic viticulture.
Polje presents the 2024 Collio Bianco Fantazija
A new vintage for the Friulian blend from the Cormòns winery, characterized by flavor, aromatic elegance, and a strong territorial identity.
Chardonnay Isole e Olena 2024
The historic Chianti Classico winery confirms the excellence of its interpretation of Chardonnay with a particularly balanced and refined vintage.
Beyond natural wine
Roberto Frega's book proposes a new vision of wine based on the centrality of the vineyard, biodiversity, and the ecological complexity of the agricultural system.
Classic Method: the bubbles explained
An in-depth look at the Classic Method and bottle fermentation, a distinctive feature of high-quality sparkling wines.
INTERNATIONAL
Albania: Riccardo Cotarella to lead the relaunch of national wine
Albanian Prime Minister Edi Rama has entrusted Riccardo Cotarella with a project to modernize the country's viticulture, based on research, training, and the promotion of native grape varieties.
Spain focuses on wine museums
Spanish wine tourism is growing through a model that integrates museums, culture, and the region, seeking to replicate some of its Italian success.
Italy takes center stage among wine, cuisine, and UNESCO heritage.
On June 5th, the Verona Arena will host the "Italia Loves UNESCO" event, combining opera, Italian cuisine, and wine to celebrate Italy's preeminence in UNESCO World Heritage Sites.
WINE EVENTS
Rewine Canavese 2026
Discussions, tastings, and the promotion of emerging Canavese producers will be the protagonists of the 2026 edition.
Spontaneously Wine – Padua
On June 6th at Fornace 57, over 50 labels and 11 producers of Italian artisanal and natural wine will be on display.
The Nights of Wine arrive in Rome
From June 5th to 7th, over 70 wineries will be on the Ponte della Musica for tastings, masterclasses, and meetings with producers.
Abbey Wines 2026
From June 12th to 14th, Fossanova Abbey will host one of Italy's most original wine events, combining culture, spirituality, and wine.
“Wines and Cellars” Award in Venosa
The best sustainable winery projects created by students from technical institutes in the Basilicata region have been awarded.
Open Cellars: Abruzzo's Record-Breaking Events
Over 100,000 visitors and approximately €2 million in economic benefits confirm wine tourism as one of the strongest drivers for regional wine.
Art & Wine in the Ancient Village
The summer festival kicks off in Meldola, featuring guided tastings, art, music, and local highlights.
Fiera dei Vini launches its Restaurant Menu
A national network of restaurants representing Italian wine is being created in connection with the Piacenza Expo 2026 event.
Strategic Summary of the Day
Three dominant themes of the day:
QUIDQUID – Wine Press Review of June 2, 2026
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