Good morning,
Wine market, Italian wineries, enology, international consumption, and events: QUIDQUID presents the main news from the wine sector, with a summary of the facts, economic data, and trends of interest to producers, companies, traders, and investors.
1. Italian wineries
Corte Adami: 40 hectares between Soave and Valpolicella
The Adami family's Verona-based winery, founded as a grape supplier, has been vinifying its entire production independently since 2017. With 40 hectares of vineyards and approximately 170,000 bottles annually, it showcases the Soave and Valpolicella appellations. Among its signature wines is the Soave Classico Cimalta 2024, made from Garganega grapes.
Alto Adige: over 70% of wine comes from cooperatives
The Alto Adige wine cooperative represents a model of agricultural organization based on quality, collaboration, and the promotion of small producers. From the historic wineries of Andriano and Terlano, founded in the late 19th century, the system has developed into an international benchmark.
Cantina Puiatti presents Sconfine, its first blend.
In Romans d'Isonzo, Friuli Venezia Giulia, Cantina Puiatti introduces Sconfine, a Friuli Bianco DOC made from Chardonnay, Friulano, and Sauvignon. It's the company's first blend after over fifty years of making single varietals.
Tenuta Santa Maria: History and Amarone in the Valpolicella Classica
In Arbizzano di Negrar, the estate of brothers Giovanni and Guglielmo Bertani preserves an ancient 22-hectare orchard, 14 of which are vineyards. Among their products, the Amarone Brolo dei Poeti stands out, aged for fourteen years in barrels. A winemaking heritage with documented roots dating back to the 16th century.
Mamoiada: the quality Cannonau region is growing.
In the heart of Barbagia, Mamoiada has become a benchmark for Sardinian Cannonau. The area boasts approximately thirty professional wineries for a population of 2,400, as well as numerous family-run wineries. The Mamojà association, founded in 2015, has contributed to the qualitative growth and visibility of the producers.
San Felice: Wine, hospitality, and historical heritage in the Chianti Classico area
In Castelnuovo Berardenga, San Felice combines wine production, a medieval village, a resort, restaurants, and wine tourism. It's an example of integrated valorization of agricultural, real estate, and tourism assets.
Rocca di Frassinello: When architecture enhances the cellar
In Maremma, the winery designed by Renzo Piano represents a perfect blend of contemporary architecture, winemaking, and tourism. The spectacular underground barrel cellar and dedicated tour areas reinforce the company's identity and the region's appeal.
Tenuta Rosaneti: The Librandi family's story of Calabrian viticulture
The historic Rocca di Neto estate opens to visitors during the FAI Autumn Days. A tour of the vineyards will allow visitors to learn about Calabria's agricultural heritage, history, and viticulture traditions.
2. Italian wine and Italian oenology
Valoritalia: bottlings almost stable, but inventories are increasing
In the first nine months of 2026, bottlings certified by Valoritalia reached 9.86 million hectoliters, a 3% decrease compared to 2025. The third quarter limited the decline to 0.3%, while September recorded an increase of 4.9%.
In the quarter, DOC (5%) and DOCG (4.9%) grew, while IGT wines lost 18.9%. White and sparkling wines showed greater stability than red wines.
The stock situation remains critical: as of July 31, within the monitored area, it reached 15.96 million hectoliters, 16.8% more than the previous year. The data refers to production certified by the agency and not the entire national market.
Piedmont: €1.5 million to support unsold wine
The Piedmont Region is allocating €1.5 million to promote supply chain agreements, collaboration between businesses, and new market outlets. The goal is to reduce inventory without devaluing the wineries' production assets.
Wine and Consumers: New Commercial Strategies Needed
According to Federico Gordini, organizer of Milan Wine Week, the revival of wine depends on catering, education, communication, winery hospitality, and the ability to interpret new consumer habits. It's not enough to produce quality: you need to know how to present and sell it.
Seven Sauvignon Blancs: The Value of Vineyard Differences
A study published in Il Corriere Vinicolo Vite analyzes seven Sauvignons from the same vintage, sourced from different vineyards. Over 3,000 observations and blind tastings demonstrate how measurable differences between wines are not always easily discernible to consumers. A reflection on the relationship between terroir, scientific analysis, and marketing communication.
Merano WineFestival: Four Italian wines earn 100/100
For the first time, the WineHunter Award Platinum awards the maximum score to four labels:
A recognition of the longevity, quality, and ability of great Italian wines to evolve over time.
Giuseppe Cristini: Telling Wine Through People and Regions
Giuseppe Cristini, a communicator and journalist from the Marche region, emphasizes the value of food and wine storytelling as a tool for promoting producers, artisans, communities, and traditions. Wine communication thus also becomes a means of cultural promotion.
3. International and foreign markets
Europe: Alcohol consumption decreases, soft drinks increase
According to Circana, in the twelve months ending June 2026, the beverage market in six major European countries will reach €180 billion (2.9%).
Non-alcoholic beverages grew by 5.4%, while alcoholic beverages declined by 0.8%. Wine declined by 1.5%, and low- and no-alcohol alternatives increased by 7.3%.
Forty-three percent of consumers surveyed said they were reducing their alcohol consumption. Among those aged 25 to 39, the percentage rises to 50%.
World wine consumption: Italy -9.4%, Brazil 41.9%
According to OIV data taken from the American Association of Wine Economists, global wine consumption is expected to decrease by 2.7% in 2025.
Contraction markets include Italy (-9.4%), the United States (-4.2%), Germany (-4.3%), France (-3.2%), and China (-13%). Brazil bucked the trend, recording growth of 41.9%.
The numbers confirm the need to diversify markets and update commercial strategies.
Slovenia: Štajerska awarded among the best European wine regions
Slovenia's Štajerska region takes first place in the European Best Destinations ranking, surpassing over ninety European wine regions. Landscape, authenticity, wine culture, sustainability, and wine tourism offerings are key factors.
Germany: New technology to preserve the aromas of dealcoholized wine
Henkell Freixenet will invest in a system developed by Solos Technology in Wiesbaden to recover aromas during dealcoholization. The goal is to improve the sensory quality, complexity, and identity of alcohol-free wines, supporting the development of the premium segment.
European Wine Tourism: Ten Destinations Between Wine and Landscape
There's growing interest in itineraries that combine vineyards, wineries, historic villages, gastronomy, and nature. France, Italy, the Iberian Peninsula, and other Mediterranean regions are proving to be key players in wine tourism.
4. Wine events and appointments
9–11 OCT
Autumn – Trento
The Edmund Mach Foundation is offering lectures at Palazzo Geremia on the Trentino grape varieties Müller-Thurgau, Teroldego, Nosiola, and Marzemino, as well as insights into medicinal herbs. Admission is free.
10–11 OCT
Amarone Weekend – Negrar di Valpolicella
The Fratelli Vogadori Winery organizes tours of the vineyards, barrel cellar, and fruit storage room, with guided tastings at 10:30 am and 2:30 pm.
FROM 11 OCT
Steps & Glasses – Romagna
Four 5–7 kilometer hikes through nature and tastings. The first stop is on October 11th at the Zavalloni Winery in Cesena, and the second on October 17th at the Baccarini Farm in Castelbolognese. Two more stops will follow in November.
17 OCT
Texture and Wine – Villa Molin, Veneto
A journey through the history of Venetian villas, silk, craftsmanship, and wine, with a guided tour and cultural insights.
17–25 OCT
Milan Wine Week 2026
Tastings, masterclasses, immersive experiences, and meetings dedicated to communication, catering, and the future of the wine industry.
22 OCT
Metzger, Beer, and Astronomy – Turin
At the Metzger Brewery, from 8 to 10 p.m., join the astronomers from Infini.to to observe the Moon and Saturn, combining science and conviviality.
6–10 NOV
Merano WineFestival – 35th edition
810 wineries, over 2,600 products for tasting, and more than 100 producers from 21 foreign countries are expected at the Merano Kurhaus. The Merano Wine Observatory has been announced, set to begin operations in 2027.
2027
WinePrime – Milan, project still to be defined
Excellence SiDi and Fiera Milano are working on an event dedicated to fine wines. Its launch in 2027 has not yet been confirmed and remains a matter of discussion among distributors.
5. The market picture: what emerges from today's news
The October 8th review highlights five important trends for Italian wineries.
1. The market is showing signs of stabilization, but not full recovery. Bottling volumes are improving compared to the first few months of the year, while inventory levels and difficulties in red wines continue to weigh on producers.
2. Demand is changing. Non-alcoholic alternatives are growing and traditional consumption is declining, especially in some established markets.
3. Wineries must strengthen their commercial value. Wine quality, brand recognition, distribution, hospitality, and wine tourism must develop together.
4. Cooperation and supply chain agreements are gaining importance. The South Tyrolean model and Piedmontese interventions demonstrate the importance of building partnerships to address market challenges.
5. Investors are increasingly concerned with the ability to generate income. Land, vineyards, buildings, and brands remain crucial, but a winery's value also depends on its economic sustainability, commercial capacity, and growth prospects.
QUIDQUID – Information, wine, business and investments
The wine press review for Thursday, October 8, 2026 is brought to you by WINEIDEA.IT.
For more information on the world of wine, wineries, and investment opportunities:
vinievino.it | riteneagricole24.it | forbus.it
Thank you for your attention and see you at the next QUIDQUID wine press review .
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