Italian Wineries
Lungoparma: A New Identity for Parma Wine
Following the acquisition of the historic Antico Consorzio Vitivinicolo Parmense , the Gandolfi Group is relaunching the local winemaking project with the Lungoparma brand. The goal is to reinterpret Parma's conviviality with a contemporary twist. Among the first products is Oro 99 , a brut sparkling wine made from Chardonnay grapes using the Charmat method, designed for aperitifs and to showcase the region's convivial side.
Masi Agricola: lower turnover but higher profitability
Masi Agricola 's 2025 results confirm a widespread trend in the sector: slightly declining sales but improving margins. The company reported revenues of €64.4 million (-3.7%) , but EBITDA grew to €7.1 million compared to €6.7 million in 2024. A management model focused on quality and protecting value.
Fontanafredda launches the Barolo della Tenacia
The historic Piedmontese winery continues its "Renaissance" project, dedicated to the sentiments that drive collective rebirth. The new 2022 Barolo del Comune di Serralunga d'Alba is dedicated to Tenacity and is part of the winery's "Green Renaissance" vision.
Veraison expands its wine platform
The group led by Edoardo Freddi continues its process of consolidating the sector with new strategic transactions. In 2025, Cantine Alcesti , the Conti Sertoli Salis brand, and the joint venture with Vallebelbo joined the group. The project aims to create distinctive production hubs geared towards foreign markets .
Cantina Produttori Valdobbiadene: protecting historic vineyards
The cooperative is introducing a direct vineyard management service to support suppliers who are no longer able to tend the vines. The initiative aims to preserve the quality of the grapes and the continuity of the supply chain in the delicate Prosecco Superiore region.
Villa Corniole among Forbes' 100 Iconic Wineries
For the second consecutive year, the Trentino-based winery from the Cembra Valley has been included in Forbes's international list of 100 iconic wineries , thanks to the quality of its wines and classic method sparkling wines.
Italian Wine and Oenology
Alcohol-free wines: the market is changing
The spread of no- and low-alcohol drinks signals a structural shift in alcohol consumption. New generations prioritize moderation, health, and more selective drinking opportunities, pushing the industry to rethink products and marketing.
Generation Z and wine: the way we drink is changing
Young people aren't abandoning wine: they're changing the rules of consumption. The key words are authenticity, sustainability, and identity . Consumption is becoming more occasional and conscious.
Wine Communication: A New Language Is Needed
According to several industry professionals, wine has gradually taken on an overly elitist aura. The challenge today is to restore it to an experiential and accessible dimension, especially to attract new consumers.
Three threats to Tuscan vineyards
Three main critical issues emerged during the Blood of the Earth 2026 technical meeting:
Deadline for new vineyard plantings extended
The Ministry of Agriculture has extended the deadline for submitting permit applications for new vineyard plantings to April 17, 2026. Expansion remains limited to 1% of the national vineyard area per year .
Anti-fraud operation “Vinum Mentitum”
2.5 million liters of falsely certified DOC and IGT wine , worth more than €4 million , were seized. The operation was conducted by the ICQRF and the Guardia di Finanza to protect Made in Italy products.
Agrivoltaics: an economic opportunity for agricultural companies
According to studies presented at Fieragricola 2026 , an agrivoltaic system can generate 65,000–85,000 euros of annual value per hectare , with an operating life of approximately 30 years.
International
Fine Wines: Signs of Recovery in the Secondary Market
According to the Liv-Ex platform, the market for fine investment wines is showing positive signs at the beginning of 2026.
Top performers include:
Italy remains a leading player in the collectible wine segment.
Campari: revenues exceed 3 billion
The group closed 2025 with a turnover of over €3 billion and a net profit of €386 million . The dividend grew by 54% , while the new generation of the Garavoglia family joined the board of directors.
Wine Events
Turin Wine Fair 2026
The event confirmed the growth of contemporary Piedmontese wine:
Wild Wines 2026 – Rome
From March 7th to 9th, the event dedicated to natural wine returns with:
Sources of Wine – San Casciano dei Bagni
On March 28th , a new event will be born that combines wine and spa treatments in the Tuscan village between Val d'Orcia and Valdichiana .
The Seasons of Wine – Spinelli Cellars Tour
The tour will continue on March 19th in Cadeo (Piacenza), featuring tastings and masterclasses dedicated to Abruzzo wines.
Women of Wine 2026
The Women's Wine Days return until March 15th with the theme:
“Women, Wine, Food”
A national project that unites culture, sustainability, and the social role of wine.
Garda DOC at ProWein 2026
The Garda DOC Consortium will present the new regulations at the international fair ProWein in Düsseldorf (15-17 March) .
Territories and Wine Culture
Monferrato unites the consortia
The Barbera d'Asti , Asti Spumante , and Vini d'Acqui Consortia announce a strategic collaboration to promote the UNESCO territory with a shared vision.
The historic Vini&Oli wine shop in Naples
Since 1939, the La Marca family has run one of the city's historic wine bars, also frequented by Vittorio De Sica , now in its fourth generation.
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