Wine press review for Thursday, July 23, 2026!

Good morning,

Wine Idea presents a new summary of the main news from the Italian and international wine sector.

Italian Wineries

Prosecco: Follador and Gregoletto's alternative vision

Producers Loris Follador and Giovanni Gregoletto share a business model based on passion, local culture, and the involvement of new generations. A testament to the value of family business in Prosecco.

Cantina dei Colli Romagnoli reopens independently

After separating from Terre Cevico, the cooperative embarked on a new phase, focusing on quality, foreign markets, and promoting Romagna viticulture.

Tenuta Monteti: Every Hectare is a Project

The Maremma winery continues its journey of precision viticulture, managing each parcel separately to enhance the territorial identity and quality of its wines.

Borgo Conventi: When Wine and Art Meet

The historic Collio winery strengthens the bond between culture, territory, and wine through artistic collaborations and the promotion of its history.

Attems tells the story of Collio

The Frescobaldi group winery presents its new labels, confirming Collio's status as a prime area for Ribolla Gialla and Refosco.

Marilisa Allegrini: A Story of Leadership

The entrepreneur recounts her journey into the world of wine, from family tradition to her emergence as a leading figure in Italian viticulture.

Ermes Winery opens the 2026 harvest

Italy's largest winemaking cooperative begins harvest in Sicily. A year characterized by lower yields but positive quality expectations.

Gabriella Favara leads Assovini Sicilia

The youngest president in the association's history represents a strong signal of generational change in Sicilian wine.

Italian Wine and Oenology

Franciacorta hit by hail

Severe hailstorms are compromising part of the 2026 production. In some areas, losses could reach 50% of the harvest, with possible repercussions on quality.

Alto Adige: Vineyards under Climate Stress

Heat and drought accelerate grape ripening. Researchers propose new agronomic techniques, sensors, and varieties more resistant to climate change.

Langhe and Roero introduce the Ethical Seal

A certification is being created to combat the exploitation of seasonal workers and recognize companies that respect legality and social responsibility.

The Digital Notebook arrives in 2027

Farms will be required to record treatments, fertilization, and cultivation activities online, completing the administrative digitization of the sector.

New vineyard plantings 2026

The list of permits for new vineyards, valid until July 31, 2029, has been published.

Marsala towards the UGA

The Consortium proposes four Additional Geographic Units to enhance the different territorial expressions of the Marsala denomination.

Slow Wine: Sustainability Also Means Work

Equalitas draws attention to the social sustainability of the supply chain, highlighting the importance of worker protection and occupational dignity.

Denis Montanar and natural wine

The Friulian producer reaffirms a philosophy of natural winemaking and invites us to rediscover a slower pace in wine tasting.

Markets and International Scenario

Gen Z continues to drink wine and cocktails

According to IWSR, 74% of young adults consume alcohol, debunking the common belief that Generation Z has abandoned wine. Mixology is also growing with new trends.

Champagne Perrier-Jouët Blanc de Blancs

An in-depth look at the 100% Chardonnay Champagne from the French maison, focusing on terroir, production, and organoleptic characteristics.

Americans' Favorite Italian Wines

A firsthand experience in the United States shows how American consumers increasingly appreciate elegant and balanced wines, overcoming some market stereotypes.

Climate change at the center of the debate

International producers and researchers discuss strategies for addressing the future of viticulture in an increasingly complex climate scenario.

Tastings and Wine Culture

August Wines: The Best Tastings

A selection of wines from Franciacorta, Piedmont, Southern Italy, Romagna, and Basilicata, with a focus on rosés and sparkling wines.

Pizza and wine: the culture of serving wine is growing

In Catania, the pizzeria "Sazi e Sani" demonstrates how an extensive wine list and service by the glass attract new customers, especially young people.

Wine Events

• Wine Nights in Lonato del Garda on August 26-27 with tastings, wineries, and typical products.

Le Notti del Vino (Wine Nights ) sold out in Montefalco, confirming the success of wine tourism.

Vinhyria 2026 returns to Oria with over 1,000 bottles for tasting and typical local products.

Fiume di Vino brings Castelfranci to life from July 24th to 26th with Taurasi DOCG, food, and entertainment.

Pitei 'n Cantina brings the village of Pitelli back to life with wine, traditions, and local products.

Calici di Stelle at the Villa Gianna Winery offers guided tastings and mindfulness in Lazio.

Cantina San Marino organizes aperitifs among the vineyards, open-air cinema, and live music.

Concerts, films, and tastings enliven many Italian wineries as part of summer wine tourism initiatives.

The most relevant news of the day

• Franciacorta was hit hard by hail, with significant damage to its vineyards.
• The 2026 harvest at Cantine Ermes in Sicily has begun.
• Langhe and Roero introduce the first "Ethical Seal" against labor exploitation.
• The Digital Campaign Notebook will be mandatory from 2027.
• Climate change continues to represent the main challenge for Italian viticulture.
• Gen Z confirms a greater interest in wine and aperitifs than commonly perceived.

Brought to you by WineIdea.it – Information and networking for the world of wine, wineries, and strategic operations in the wine sector.

See you at the next show.