Italian Wineries
Lambrusco rosé: the history of the Santa Croce winery
Founded in 1907 in Carpi (Modena), the Santa Croce winery represents one of the historic models of Emilian winemaking cooperation. Today, it boasts over 250 contributing families and approximately 750 hectares of vineyards , continuing to enhance the territory with distinctive products such as Lambrusco Spumante rosé .
Ruffino debuts with the Bolgheri Superiore Garzaia 2023
The historic Ruffino winery begins a new chapter with Garzaia Bolgheri Superiore DOC 2023 , the first Bolgheri produced exclusively from estate-owned vineyards. The wine was presented on the Tuscan coast with a tasting lunch at La Pineta restaurant in Marina di Bibbona , a symbol of the local gastronomic tradition.
Le Manzane relaunches native vines
The Treviso-based winery Le Manzane will present three new wines at Vinitaly 2026 :
A project that combines territorial identity and sustainability, keeping the Conegliano Valdobbiadene sparkling wine tradition at its core.
Agraria Riva del Garda invests 7.5 million
The Trentino cooperative is continuing a major development plan through 2028. Among the projects:
The goal is to support the growth of Trento DOC and strengthen the winery tourism experience.
New winery for the Cellatica-Gussago cooperative
The historic Brescia cooperative, founded in 1952, has begun construction of a new production facility focusing on Franciacorta sparkling wines , maintaining the cooperative model based on small winemakers.
Oltrepò lands: registrations below expectations
The relaunch project of the Terre d'Oltrepò winery with Collis Veneto Wine Group has so far collected 70-80 thousand quintals of grapes , with the goal of reaching 100 thousand to support the industrial plan.
Italian Wine and Italian Oenology
Italian wine exports: USA slows
The US market closed 2025 with a 12% contraction in value , stopping at around 5.5 billion euros . For Italian PDO wines:
Some segments remain:
Wine Consortia: New Communication Strategy
Italian appellations are rethinking their communication methods. Consortia such as Chianti Classico, Brunello di Montalcino, Prosecco DOC, Soave, and Lugana are developing new targets, digital channels, and local marketing strategies.
Collio and Colli Orientali united for the promotion
Historic agreement between the Consortia of Collio and Colli Orientali del Friuli , which have formed a temporary business association (ATI) to jointly promote one of the most important areas in the world for white wines.
Wine tourism: up to 60% of profits for some wineries
According to Roberta Garibaldi's report:
The global wine tourism market is worth $46.5 billion , with an expected growth of 12.9% annually .
Barolo: vineyards over $2 million per hectare
Barolo MGAs continue to achieve record values: recently, one hectare of vineyard was sold for around $2 million , among the highest prices in the world for vineyard land.
New generations and female leadership
25.8% of Italian agricultural companies are led by women , while 44.6% have women in decision-making roles. This is a significant sign of cultural transformation for the sector.
From the Toga to the Vineyard: The Story of Teresa Mincione
A new generation of winemakers is emerging. Former lawyer Teresa Mincione left her legal career to found a winery in Campania, producing Casavecchia , a native grape variety that's a symbol of the region.
Ready-to-drink and dealcoholized wines are growing
According to Circana, the beverage market is evolving towards:
Traditional wine remains strong, but will need to update its language and marketing.
Sustainable agriculture as a territorial response
In areas like Brindisi , sustainable and organic agriculture is emerging as a possible alternative to the industrial crisis in the energy and petrochemical sectors.
International
Yoichi, the “Burgundy of Japan”
On the island of Hokkaido, the Yoichi region is emerging as one of the world's new hubs for Pinot Noir. Thanks to its cool climate and the international vision of local institutions, the area is now being dubbed the "Burgundy of the East."
Vernaccia di San Gimignano wins lawsuit in Argentina
The Consortium has obtained the cancellation of the “San Gimignano” trademark registered by an Argentine winery, strengthening the international protection of the PDO Vernaccia di San Gimignano .
Wine Events
ProWein Düsseldorf 2026
One of the world's most important wine fairs returns from March 15th to 17th . Key numbers:
Germany remains the second largest market for Italian wine , with exports close to 1 billion euros .
Side events:
The Night of the Châteaux – Rome
On March 30th, one of the most important Italian events dedicated to the great wines of Bordeaux will be held in the capital, with around 30 iconic châteaux including:
Vineyard Visionaries – Caserta
Event dedicated to the role of women in Campania wine with the producers of Asprinio di Aversa, Falerno del Massico and wines from Caserta , promoted by the Le Donne del Vino association.
Presentation of the book "Stories of Wine"
On March 14th, the Treccani book on Italian viticultural biodiversity will be presented at Bersi Serlini Franciacorta .
Agricultural Policies and Financing
Piedmont: Grants up to €400,000
The Piedmont Region provides non-repayable grants of up to €400,000 to businesses investing in:
Deadline: March 16, 2026 .
Lombardy: €2 million CMO tender
New regional call for investments in the wine sector 2026-2027 aimed at the modernization of Lombardy wineries .
Digital wine tourism
Ascovilo launches a digital platform to promote Lombardy territories and wineries by integrating them into the national DOP economy .
The overall picture that emerges is interesting: Italian wine is in a strategic transition phase. Global consumption is slowing, the United States is showing signs of weakness, but at the same time , wine tourism, premiumization, and new European markets are growing.
In the language of corporate strategy – what entrepreneurs understand immediately – this means something very concrete: value is no longer generated only in the vineyard or in the bottle, but in the ecosystem that a winery builds around the wine .
Territory, hospitality, storytelling, visitor data, international brand.
Wine remains liquid, but the business around it is increasingly… multidimensional.
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