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Wine, cellars, and investments: news and opportunities in the Italian wine sector
and the Study Center for Rural Development of the Hills of the University of Turin.
The initiative is sponsored by the Ministries of Agriculture and the Environment and the Liguria Region.
The discussion focused on two main themes: the historical and economic value of the agricultural landscape and the agronomic and ecological management of vineyards.
Heroic viticulture represents a cultural, environmental, and productive heritage, but it faces high costs, difficulties with mechanization, and problems with generational turnover.
The challenge is to make vineyard cultivation economically sustainable without compromising the landscape and the identity of the territories.
The theme also concerns other Italian wine-growing areas characterized by steep slopes, terraces, and predominantly manual cultivation.
6. Investing in Italy's wine industry: shareholdings, joint ventures, and rent-to-buy are changing the market.
Acquiring a winery entirely is no longer the only way to invest in the wine industry.
Alongside traditional sales, alternative formulas that allow capital, responsibility, and management effort to be distributed over time are gaining popularity.
These include shareholdings, joint ventures between producers and investors, lease-to-own, rent-to-buy, multi-year management, and the acquisition of individual business units.
These solutions can be particularly interesting when a property has significant vineyards, buildings, and facilities, but requires capital, business expertise, or a new organization.
For investors, they represent a way to gradually enter the business, evaluating results and potential before making more significant commitments.
For owners, however, they can constitute an alternative to immediate sale, allowing them to enhance their assets and retain, in whole or in part, the property.
However, each transaction requires careful economic, legal, and fiscal evaluation, as well as a clear definition of the parties' objectives.
7. Wine tourism: from wine sales to enhancing the value of the entire property
Wine tourism is becoming an increasingly important component in winery development projects.
Tastings, guided tours, events, hospitality, catering, and direct sales allow new economic activities to be added to wine production.
A winery with vineyards, rural buildings, and hospitality spaces can develop a model capable of integrating production, tourism, and marketing.
Wine tourism also offers the opportunity to strengthen direct relationships with consumers, enhance the brand, and reduce dependence on traditional distribution channels alone.
However, it is essential for investors to verify the project's true economic sustainability, considering the necessary investments, permits, management costs, seasonality, and ability to attract visitors.
The goal shouldn't just be to increase the number of activities offered, but to build a business capable of generating revenue and margins over time.
CORPORATE MANAGEMENT, ACQUISITIONS AND NEW DEVELOPMENT MODELS
8. FORBUS: a multidisciplinary team to develop, manage and enhance cellars and water sources
In the wine and mineral water sectors, there are companies with significant assets that are unable to fully express their industrial and commercial potential.
The causes can be financial, production, organizational, or related to sales and market positioning.
From this need was born FORBUS , the service organized by QUIDQUID to support wineries, agricultural companies, mineral water sources and beverage companies.
The model brings together skills in financial management, production, sales in Italy and abroad, marketing, oenology, agronomy, and business development.
The distinctive element is the coordination of different professional skills within a single corporate project, with shared objectives.
FORBUS assists in the preparation for sale, acquisitions, divestitures, post-transaction management, and development of companies whose owners do not intend to sell.
The goal is to improve the organization, financial results, commercial capacity, and value of the company by addressing the identified critical issues.
To enhance the value of a business, selling it isn't always necessary. In many cases, the first step is to make it work better.
9. Buying a winery: why real value goes beyond vineyards, buildings, and equipment
In the wine acquisition market, the valuation of a property cannot be limited to the land value of the vineyards or the cost of the investments made.
Two companies with similar surfaces, located in the same denomination, can have very different economic values.
The factors that influence this are the quality and age of the plants, production capacity, the condition of the buildings, company organization, profitability, target markets, and the commercial strength of the brand.
The financial situation, the necessary future investments and the possibility of developing new sales channels also become particularly important.
For an investor, the value of a winery therefore derives from the combination of existing assets, income-generating capacity, and growth potential.
A professional appraisal must distinguish the value of land and real estate from that of industrial, commercial, and business assets, considering actual market conditions and the characteristics of the transaction.
This approach allows us to identify sustainable prices, reduce risks, and build acquisitions with concrete economic prospects.
THE QUIDQUID POINT
Italian wine doesn't just need new investors. It needs entrepreneurial projects capable of creating value.
The opportunities available in Oltrepò Pavese, Trentino, and on Mount Etna demonstrate how Italy's winemaking heritage offers diverse possibilities: businesses in need of redevelopment, existing wineries, historic properties to develop, and properties with wine tourism potential.
But buying a winery doesn't simply mean owning vineyards and buildings.
It means taking responsibility for a business, understanding its market, organizing production, developing sales, and planning investments.
Likewise, for those who already own a business, selling is not necessarily the only solution.
More efficient management, the entry of an industrial partner, financial participation, or a commercial project can help restore competitiveness and enhance the value of assets.
The real opportunity today is not just in acquiring wineries, but in identifying those where experience, capital, and management skills can create new value.
WINE IDEA News – October 9, 2026
Information, markets, investments, and opportunities in the world of wine.
Insights and exclusive opportunities:
WINE IDEA – FORBUS
Experience, strategic vision, and operational expertise to support entrepreneurs and investors in making the decisions that matter.
Operations, not just announcements.
This version is more comprehensive and suitable for daily publication on vinievino.it and Tenute Agricole 24: it maintains an easy-to-read flow, provides in-depth coverage of each news item, and distinguishes real estate and winemaking opportunities from market analyses and FORBUS services.
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