Italian wineries
Cantina Tollo presents its "TO BE" line. Making their debut at Wine Paris are TO BE Fresh (a chilled red) and TO BE Light (a low-alcohol white). A concrete response to new international consumption trends and a younger audience, without alcohol-free wines but with targeted agronomic choices.
Cantina Santa Maria La Palma: a cooperative that creates value. A virtuous model with a €28 million turnover and 8 million bottles produced. Over 300 members, 800 hectares, and growth without losing value: the wealth remains local.
Sankt Pauls renews governance and vision The historic South Tyrolean cooperative (1907) presents its new production and managerial course in Rome: a more modern style, strong attention to sustainability and terroir.
Tinazzi is among the greenest wineries (EcoVadis Silver). It has become one of the top 15% of companies certified for sustainability worldwide. A path of concrete action regarding suppliers, the environment, and social responsibility.
Pizzolato Winery: lower turnover, solid 2025 margins at €24 million (-€2 million), EBITDA stable at 15%, exports at 93%. Long-term international strategy and strengthening of the HoReCa business in Italy.
Enio Ottaviani among the excellences of Milan-Cortina 2026 Selected for the American Winter House: wine as a tool for cultural relations and food and wine diplomacy.
Italian wine and Italian oenology
The wine market is sailing by sight. Record exports in 2024 (€8.1 billion), but a contraction in 2025 (-2.2% in value, -1% in volume). The message is clear: volume growth no longer guarantees value. "Uncertainty is the new normal."
Institutional wine ads: Masaf launches a €105,000 campaign for a national communication campaign promoting Italian wine. This move is more symbolic than structural, amid pressure on margins.
Vitae Guide 2026 – Abruzzo takes center stage with 76 wineries reviewed, 45 excellent wines scoring above 90/100. Best Italian wine: Trebbiano d'Abruzzo 2021 Valentini (98.5/100).
Langhe: Reclaiming Vineyards to Save Villages In Rocca Cigliè, reclaiming uncultivated land is becoming a tool to combat depopulation and attract new winemaking investments.
Glera Piwi: the future of Prosecco . Seven new resistant varieties presented in Rauscedo. Fewer treatments, more sustainability, and the same territorial identity. A key step for the future competitiveness of DOC and DOCG wines.
Bag-in-box: the taboo that no longer scares. Still only 3.5% of global trade, but a strategic format for price, convenience, and sustainability. Even some DOCs are starting to explore its use.
Anima Aurea: wine refinement in gold and silver. A patented project that combines science and experimentation: chromatographic analyses show improvements in taste and aroma in structured reds.
International
US: Wine consumption declines for the fifth year, down 7% in value and 9% in volume. Italy holds up better than the market (down 3% in value), thanks to Chianti Classico, Prosecco, and Brunello.
US market saturated: not just tariffs. In 2025, Italy will lose 5.2% in volume. France and New Zealand are holding up better; Australia, Chile, and Argentina are struggling.
Australia: China continues to slow down exports in 2025 (-8% in value, -6% in volume). Beijing remains an unstable and highly risky market.
Ningxia, the new frontier of Chinese wine China's leading wine-producing region, now enjoying strong international growth and a new destination for luxury wine tourism.
Edoardo Freddi International expects 6% growth in value and 9% in volume in 2025 , with 38 million bottles sold in 112 markets. Europe is at 45%, while the US remains stable (-1%).
Wine events
VinNatur Genoa (February 8–9) 90 winemakers from 17 regions, masterclasses, and training. Natural wine continues to develop as a cultural and commercial segment.
Wine Paris (9–11 February)
Slow Wine Fair – Bologna Over 1,000 wineries to reflect on "good, clean, and fair wine": quality, ethics, environment, and supply chain.
Milan-Cortina 2026: the toast is Prosecco DOC. A major investment by the appellation as the Official Sparkling Wine. Over 3 billion viewers: an unprecedented territorial positioning operation.
WinePrime is born (Milan, January 2027) A new high-end B2B fair dedicated to dialogue between excellent international producers and qualified distribution.
QUIDQUID Strategic Note
This week's common thread is clear: those who govern supply chains, markets, and industrial models are withstanding the pressure; those who remain stagnant are suffering. Wine isn't experiencing an identity crisis, but rather a crisis of adaptation.
Thanks for listening. Today's wine press review was brought to you by WINEIDEA.IT . See you tomorrow.
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