Wine News for Wednesday 9 April 2025

Events and News from Vinitaly 2025

"There is only one President" – chants for Zaia and unofficial anthem for Veneto

At Vinitaly 2025, the Veneto Region stand is transformed into a disco. After 5:00 pm on Monday, Luca Zaia was greeted by stadium chants and the “anthem for Veneto”: Il Veneto Xe Stupendo , presented by the "Leoni Veneti". Among the authors of the song, DJ Luciano Gaggia, with the support of Marco Cappello and Alberto Castaman. Zaia: “It is not an official anthem, but it represents the identity of our territory”.

Signorvino presents “The taste of feeling good”

The famous brand launches a new concept that combines wine, wellness and conviviality. In the foreground innovative formulas such as Happy Wine (free dish with a bottle) and the cork for takeaway . A fresh and accessible way to experience wine without superstructures.

Piwi: resistant vines land at Vinitaly

For the first time, Piwi (Pilzwiderstandsfähig), vines resistant to fungal diseases, make their official entrance at Vinitaly. Marco Stefanini, president of Piwi Italia: “They are sustainable varieties, capable of reducing treatments in the vineyard by 70%. A fundamental step towards climate adaptation”.

CREA celebrates wine culture with ancient manuscripts

In The Reason Wine , CREA exhibits rare books (from 1499 to the 19th century) to tell the story of the evolution of Italian agronomy and winemaking. A tribute to the history that holds the future of wine.

Cantina Donati awarded with the Gran Medaglia di Cangrande

Cantina Donati receives the prestigious Angelo Betti Award as a meritorious winegrower. The motivation: a life dedicated to wine and to the enhancement of the Trentino territory with an innovative spirit and solid roots.

Global Trends and Market

Dealcoholized wines: production stopped in Italy until 2026

Despite the authorization decree, the production of dealcoholized wines is blocked by fiscal complications. Lamberto Frescobaldi (UIV): “We are stuck with the four arrows. We need a bridging law to get going”.

Boom in no- and low-alcohol wines: a market worth 3.3 billion by 2028

According to the UIV-Vinitaly Observatory, the nolo wines market will grow by 8% per year in value. The United States dominates the sector (63% of the share), but in Italy the segment is still marginal.

🇺�� US tariff alert: prices up to 200%

The duties imposed by the United States could cause the price of Italian wine to soar. Matteo Lunelli (Bisol1542): “We will not lower our prices. The American consumer will pay”. Already 50% of Italian wineries are looking for new foreign markets.

Wine Economy: A 14.5 Billion Euro Sector

Italian wine closed 2024 with a turnover of 14.5 billion. Exports are also increasing (8.1 billion), thanks to the drive of young consumers, wine tourism and digital. However, 2025 promises to be challenging due to inflation, geopolitical crises and commercial threats.

Focus, Interviews and Insights

"Wine Tricks": When the Subconscious Guides the Tasting

During the Wine Tricks conference at Vinitaly, Vincenzo Russo (IULM) explored the power of sensory marketing on wine: labels, colors, sounds and psychology deeply influence sensory judgment.

Foti Brothers: living on Etna between challenge and passion

Simone and Andrea Foti, young Sicilian producers, talk about their winemaking challenge on Etna: “Sacrifice and competence are the basis for preserving our past and building a coherent future”.

Ever-shorter wine lists: trend or necessity?

Expert Alessandro Perricone explains the reason for minimalism: “In some places, paper disappears completely. It is a response to logistical needs, sustainability and greater consumer awareness”.

Territories & Innovation

Irpinia and Sannio: the productive heart of Campania

Two-thirds of the regional wine production comes from Avellino and Benevento. A growing district (7% export) and led by women: 39% of the companies are run by women.

TellyWine: Artificial Intelligence at the Service of Italian Wine

TellyWine web app is born, a digital platform to tell and promote the complexity of Italian wine in an accessible way. Over 12,000 types of DOC, DOCG and IGT just a click away.

Innovation in the cellar: less chemistry, more sustainability

Borin Group presents technologies for cleaning cellars aimed at saving water and reducing environmental impact. Because cleaning is also an oenological act.

Tastings and Awards

Barolo di Castiglione Falletto: a memorable vertical

In Revigliasco, at the Ca' Mentin restaurant, a vertical tasting of Cascina Fontana wines thrilled experts and enthusiasts. The protagonist: the terroir of Castiglione Falletto.

Giacobazzi triumphs with Lambrusco 'Giacobazzi 2'

At Cantina Giacobazzi the award for the best sparkling wine. The Grasparossa Doc “Giacobazzi 2” is the result of a careful selection, an authentic expression of the Modena area.

Valtellina wines aged in Lake Como

A new underwater experiment has seen 48 bottles from the Marsetti and La Spia wineries immersed 40 meters deep in Lake Como for a unique refinement. The constant temperature and the absence of light promise surprising results.

Chieti protagonist at the Concours Mondial de Bruxelles

Cantine San Nicola wins the gold medal in the rosé category with the Don Venanzio Rosato 2024. The award was presented in the “Spazio Abruzzo” at Vinitaly.

5 Labels Not to Miss at Vinitaly

Among the gems to taste, Il Calcaia 22 stands out, a wine that opens with notes of apricot and citrus, perfectly balanced by a lively freshness. Drink today or keep for years to come.

Wine tourism: Value and quality grow

Divinea Report: 40% Average Value for Cellar Experiences

In 2024, the average receipt for winery experiences rose to 129 euros. Post-visit sales (27.7%) and the average number of bottles purchased (8.5) also increased. Wine tourism is confirmed as a powerful lever for the sector.

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