Wine Idea's wine news for March 4, 2025!

Markets and Wine Economy

Exports threatened by duties, but agri-food grows by 9%

Italian agri-food exports reached 70 billion euros in 2024, with a 9% increase compared to the previous year. This sector now represents 11% of total Made in Italy exports. Matteo Zoppas, president of ICE, stressed the need to absorb price increases and aim for a target of 700 billion euros in exports. However, the wine sector faces challenges such as counterfeiting and duties.

Wine Import 2024: An Uncertain Picture on International Markets

Italy performed well in the US, Brazil, Canada and Japan, but faced difficulties in China, Korea and Germany. In China, wine imports grew by 38%, but Italy lost 10% of its market share due to the return of Australian wines, favored by the elimination of Chinese supertariffs.

US duties on European wine: risk for Valpolicella and Made in Italy

The US administration has announced a 25% duty on European agricultural exports, starting April 2. Christian Marchesini, president of the Consorzio Vini Valpolicella, warns that this measure represents a threat to the sector, considering that the US is the first non-EU market for Italian wine.

Consumption and New Trends

Falling wine consumption: reflections from the International Congress "Identità Golose"

Restaurateurs, producers and entrepreneurs in the wine sector discuss the phenomenon of the reduction in wine consumption, even outside the home. Among the prominent interventions, those of Massimiliano Mascia, Caterina Ceraudo, Federico Graziani and Cristina Ziliani.

Dealcoholized wines: between innovation and debate

• Hofstätter and the production of dealcoholized Riesling : The Dr. Fischer company has expanded its range of alcohol-free wines, adding a premium label and experimenting with Pinot Noir.
• Daniele Cernilli analyzes the pros and cons : EU regulation 2021/2117 allows the production of dealcoholized and partially dealcoholized wines, with invasive techniques such as vacuum distillation and reverse osmosis.
• Italian legislation made official : the Masaf Decree of 8 February 2025 authorizes the national production of alcohol-free wines.

Wine tourism and new experiences

• Wine trekking in Tuscany : from March to October, the Movimento Turismo del Vino Toscana offers itineraries that combine tasting and nature, allowing visitors to discover the vineyards through hiking trails.
• MareMMMa: sixth record-breaking edition : on March 10th in Alberese (Grosseto) the largest selection of labels from the Maremma Toscana will be held, with 124 companies and 592 wines for tasting.
• Cellars in the city in Ravenna : on March 8, the Darsena will host 37 winemakers from all over Italy, with over 200 labels for tasting.

Insights and News from the Sector

New associations and territorial projects

• Provimu, the Mugello Wine Producers Association, is born : 17 companies join together to promote the Pinot Noir of the Apennines.
• White Wine Identity in Sicily : Cantine Settesoli leads the first supply chain contract to promote Sicilian white wines, investing 10 million euros in production and technological improvements.

Featured Wineries and Producers

• Cantina Valle Isarco celebrates 5 years of collaboration with Riccardo Cotarella , with innovative projects such as the classic method 100% Sylvaner pas dosé Aristos Zero and the Adamantis blend.
• Cantina Pardi celebrates 20 years of Sagrantino di Montefalco , with a production oriented towards softness and elegance, in contrast with the traditional trends of the vine.
• Rebirth of the Cadgal winery in the Langhe and Monferrato , led by the young Alessandro Varagnolo.

Events and debates

• ONAV and Confcommercio Modena are organizing the conference "No Alcohol No Party?" on March 15th to promote conscious consumption of alcoholic beverages.
• Amalberga launches "Amalgama" , a series of food and wine events in Ostuni, which combines wine, food and culture in a dialogue with the territory.

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