Wine Idea's wine news for March 29, 2025!

1. Verdicchio and Pasta from the Marche

• Theme: The importance of branding to affirm the identity of Verdicchio in the Italian wine scene.
• Key point: Verdicchio, champion of the Marche, must be able to create a strong identity like the famous Italian reds (e.g. Sassicaia, Masseto).
• Significant statement: Federico Quaranta of Decanter underlines the importance of having a recognizable name to ensure a stable future in the market.

2. Vinitaly International 2025

• Theme: Opening of Vinitaly at Veronafiere (6-9 April 2025) with 30 thousand buyers expected from 140 countries.
• What's new: Focus on alcohol-free wines, row wines (natural, organic and biodynamic) and wine tourism.
• Significant statement: Federico Bricolo, president of Veronafiere, highlights the intense work with institutions and embassies to promote the competitiveness of the sector.

3. Wine and Health

• Topic: A new Spanish study shows that moderate wine consumption has more health benefits than total abstinence.
• Significant statement: Attilio Giacosa (Irvas) reiterates that wine, if consumed correctly, can reduce the risks of cardiovascular and oncological diseases.

4. The Heresy of Diluting It with Water

• Topic: Watering down wine is considered sacrilegious today, even though it was once common practice for survival reasons.
• Fun fact: Homer talks about wines diluted with twenty parts water.

5. Orcia Wine Festival

• Theme: The 14th edition of the festival celebrates the 25th anniversary of the Orcia DOC denomination (24-27 April 2025).
• Activities: Technical tastings, masterclasses and cultural events in the frescoed rooms of Palazzo Chigi Zondadari.

6. Threat to Italian Wines: Not Just Duties

• Topic: Minister Lollobrigida underlines how the criminalization of wine is more dangerous than the duties themselves.
• Focus: The fight to preserve the image of Italian wine in a time of crisis.

7. Lollobrigida and the Export Blockade

• Topic: US tariffs risk blocking the Italian wine market, with losses of millions of euros per day.
• Focus: Italian wineries struggling over threats of 200% tariffs on European spirits.

8. Brussels Pushes for Non-Alcoholic Wine

• Topic: The European Commission wants to promote "alcohol-free" wines to adapt to new consumption trends and open new markets.
• Focus: 0.0% wines and new denominations to intercept the tastes of the most health-conscious consumers.

9. Biondi Santi and Regenerative Viticulture

• Theme: Evolution of the Biondi Santi style based on freshness and soil regeneration.
• Curiosity: La Storica, a collection of bottles from 1888 to today, with a rigorous labeling and certification system.

10. Sartori and the Amarone della Valpolicella

• Theme: The freshness and elegance of Amarone Corte Brà 2017.
• Curiosity: Celebration of the 25th anniversary of the first harvest.

11. Cantina La-Vis: Portraits Project

• Theme: Renewal of the Portraits line with new art-inspired labels focused on biodiversity and sustainability.

12. Wine Tourism on the Rise

• Theme: Estimated 9% increase in visits to Italian wineries in 2025.
• Initiative: Open Winery, a digital storytelling project to promote wine tourism.

13. Export of Italian Wine

• Theme: Exports to exceed 8 billion euros in 2024.
• Main markets: USA, Germany, UK, Canada.
• Trend: Prosecco and Primitivo di Puglia among the most requested wines.

14. EU Wine Package

• Theme: Greater flexibility to address industry challenges.
• Focus: Controlled production, wine tourism, harmonized labeling and financial support.

15. Coldiretti: Wine Blockade and Economic Losses

• Topic: Italian wineries lose 6 million a day due to the blockade of exports to the United States.
• Estimate: Istat data shows the extent of the losses.

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