Wine Idea's wine news for March 28, 2025!

US tariffs and export crisis

• Prosecco, US duties up to 200% feared: Italian producers suspend exports. The Trump administration's threat to impose duties of up to 200% on European goods has also hit Prosecco. Orders to the US have been suspended, with a serious impact on Italian producers and American importers.
• Duties also hit Valpolicella: "Everything stopped". Shipments are blocked and pallets are stuck in Italian ports. The situation of uncertainty is causing alarm among Veronese producers.
• Duties. Wine producers' alarm, Zaia: "also a damage for the USA". The president of the Veneto Region, Luca Zaia, underlines that the duties will damage both Italy and American consumers.
• Cannonau and Vermentino stopped in ports: “Cellars at risk”. Winemaker Andrea Pala reports the serious risks for Sardinian and Italian cellars, especially for medium-small ones.
• US duties on wine, shipments blocked and orders down 20%. The effects are already being felt, with blockades in Italian ports and reduced orders.
• US duties: the wine blockade costs Italian companies 6 million euros a day. Coldiretti estimates enormous economic damage linked to uncertainties on duties.
• After frontloading, wine shipments to the US hit a standstill. The standstill after early shipment of goods makes it difficult to manage shipments.

New Trends and Consumption

• Vinitaly Observatory: Young people are back to drinking wine as a status symbol. Millennials and GenZ are approaching wine as a status symbol, preferring super premium labels and social moments.
• Wine: under 44 more refined, boomer consumption down. The premium market is supported by young people, while Boomers prefer the quality-price ratio.
• Young people and wine, counter-order: it is the under 44s who support the market and spend more. The data from the Uiv-Vinitaly Observatory show that young people, especially in social contexts, continue to push the wine market.

Events and Initiatives

• The wine tourism fair makes its debut at Vinitaly. Verona will host the 57th Vinitaly from 6 to 9 April, with a focus on Nolo, amphora and raw wine.
• SPRING IN THE CELLAR WITH THE UMBRIA WINE TOURISM MOVEMENT. Initiatives for families in Umbrian cellars with activities designed for all ages.

Cellars and Producers

• Cantina Cavalleri leaves the Consortium for the protection of Franciacorta. A controversial decision that shakes the world of Franciacorta.
• Mescite, the winery closes its doors: goodbye to barrels and bulk wines. Historic Genoa business closes after 14 years.
• Cantine Vitevis: Leading Cooperative in Veneto. Record sales and turnover for one of the main cooperatives in Veneto.
• Cantina La-Vis presents the new Ritratti Project. Relaunch of the Ritratti Line with art-inspired labels.
• Tenuta Maryamado: history, culture, wines and oils on the Colli Fiorentini. A project of quality and authenticity in the vineyards of the Colli Fiorentini.
• Wine and sustainability: Cantina Nettare Dei Santi obtains VIVA certification. Recognition for respect for the environment and sustainable innovation.
• Andreola and the “Valdobbiadene heroes”: Prosecco of quality and authenticity. The Andreola winery enhances the terroir of Valdobbiadene. Curiosities

• Luigino Tinelli, director of the best winery in Italy for 60 years. Curious and familiar story of one of the great names of Italian wine.

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