Wine Idea's wine news for March 26, 2025!

Events and Festivals

• Choco Wine 2025 : Festival dedicated to chocolate and wine lovers. It will be held on March 28, 29 and 30 in Piazza Salotto from 10 am to 10 pm with tastings of artisanal chocolate, selected wines and show cooking.
• Cantine Barsento - Finale del Concorso W'Heart! Limited Edition 2025 : Event scheduled for March 29, 2025 at the Chiostro delle Clarisse in Noci, with an artistic aperitif to celebrate art and wine.
• Ossola in Cantina 2025 : Event to promote small producers in Piedmont, organized by the Ossola Agricultural Producers Association.

Market trends and sales

• Prosecco dominates in Italian supermarkets : It is the best-selling wine, with a growth of 4.7% in Friuli Venezia Giulia, followed by Merlot, Cabernet, Ribolla and Chardonnay.
• Prosecco in Valle d'Aosta : It is the best-selling wine, followed by Barbera, Lambrusco, Montepulciano and Dolcetto.
• Growth of Lagrein and Classic Method in Trentino Alto Adige : Prosecco, Chianti and Lambrusco dominate sales in 2024.
• No and low alcohol wines on the rise : A 60% increase is expected in 2025 thanks to the new decree that allows production in Italy.

Problems and challenges

• Duties on Prosecco towards the USA : Threat of duties up to 200% by the Trump government, with a letter of protest from the three protection Consortia to Minister Lollobrigida.
• Economic risk for Italian companies : The American market represents 24% of Italian exports.
• Lollobrigida on duties and US-Europe alliance : Need to find a balance to avoid compromising Italian exports.
• Sandro Boscaini of Masi Agricola : Importance of market diversification to mitigate the impact of tariffs.

Innovation and Projects

• Cantina Veneta : 6% growth in revenues in 2024, with 36 stores in Italy.
• Cantine Prima Luce in Tarquinia : New project by Casale Poggio Nebbia with particular attention to wine tourism and organic cultivation.
• Villa della Torre and Peaks & Valleys : Innovative project by Marilisa Allegrini in the Veronese wine sector.
• Art and Wine with Robert Pan : Collaboration with Cantina San Michele Appiano to celebrate the iconic Appius wine.

Awards and Recognitions

• Anna Maria Abbona and Gerry Scotti : Appointed Knights of the Truffle and Wines of Alba during the “Spring in Langa” event at the Grinzane Cavour Castle.

Tastings and experiences

• Gourmet tasting with the Rabino family : Exclusive experience of wines paired with Piedmontese Fassona beef sushi.

Regulations and policies

• EU Wine Package : New measures planned for promotion, labelling and plant management to facilitate European producers.
• Hansen on agriculture : Need for incentives and a territorial approach to support young people in the agricultural sector.

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