VINARIUS, ASSOCIATION OF ITALIAN WINE SHOPS, SALES TREND AT CHRISTMAS 2023 AND PROSPECTS FOR SPRING

The privileged observatory of Vinarius , the Association of Italian Wine Shops, once again turns the spotlight on the Christmas holiday period. The survey, which involves Italian wine shops, refers to the most relevant period of the year and has the aim of analyzing sales trends and consumer preferences . No filter, no approximation: the feedback from wine sellers takes into account the relationship established with the end customer through direct sales and therefore provides an exhaustive framework for updating and understanding market dynamics.

“ This year too, the wine merchants have offered a valuable contribution in taking a photograph faithful to reality - underlines Andrea Terraneo , President of Vinarius - but, sensitive to changes and attentive to trends, also in anticipating new horizons. And this is how we intercept a widespread positivity, despite the complex economic circumstances, due to the interest of customers in search of quality ".

From the questionnaire, which explored and analyzed consumer preferences during December 2023, an extremely positive trend emerges: comparing sales with winter 2022, for 55% of wine sellers the sales trend in winter 2023 is absolutely better . A vivid signal of good health in the sector, therefore, which also indicates some trends linked to the typologies: among the most requested Classic Method sparkling wines, Champagne stands out, followed by Franciacorta and Trento Doc . A special mention goes to the Oltrepo' Classic Method , which once again becomes a popular choice. Wine shops confirm themselves as the preferential sales location/channel for this type of product with a medium-high position.

In the top 4 of the red wines this Christmas - always rewarded by consumers during the Christmas period - Barolo stands out, immediately followed in equal position by Brunello and Amarone , and then by Chianti Classico DOCG .

“ The positive trend is confirmed by the expectations for the spring-summer period - concludes Terraneo - the majority, i.e. 63%, expect sales to hold up, while 27% have even higher expectations. The growth in consumption outlines a virtuous path: from the progressive evolution of the proposals up to the more aware and in-depth choices made by customers, who identify in the wine shop a professional with whom to discuss and orient themselves in the selection of wines ".