VINARIUS, ASSOCIATION OF ITALIAN WINE SHOPS, CONSUMER CHOICE IN 2023 HAS AWARDED THE TERRITORIES

Vinarius , the Association of Italian Wine Shops, presents the results of an analysis involving wine shops through a survey relating to the period that is about to end, thanks to which some previews have been collected on sales forecasts for the Christmas holiday period , the most relevant of the year. The analysis of the data that emerged also made it possible to complete the photograph of the sector with the evaluation of the consumption trends recorded in the last three years. The aim of the survey proposed to wine shops with a series of questions on the topic is to analyze sales trends and consumer preferences , anticipating what Italians will choose during the holiday period. The research is conducted by analyzing what emerged from the responses obtained from operators in the wine shop channel who draw a picture that takes into account the relationship established between wine shopkeeper and end customer through direct sales. “The Vinarius association has always been committed to representing this category in the best possible way, also through the analysis and understanding of market dynamics. The data highlighted by the survey, thanks to the responses received from the wine shops, confirm the validity and continuity of the work we carry out as an association" , explains Andrea Terraneo, President of Vinarius . The survey, in fact, explored and analyzed consumer preferences over the last three years, formulating predictions regarding which wines will be chosen most during the winter and Christmas period and the data emerging from the questionnaire shows a trend positive which concerns the growth of red wines which, apparently, remain the consumer's favorites during the Christmas period with significant increases in sales (from 7 to 13% in the three-year period). The best sellers, among the reds, are above all some great terroirs: Barolo, Amarone and Brunello and some native reds from single areas such as Lagrein . Territoriality remains a real and rapidly growing trend. There has been growth of around 3.5% compared to the last 3 years, also for still white wines . The Chardonnay, Lugana and Gewurztraminer varieties are the most requested. As regards the trend of dessert wines in the last three years, the trend continues not to allow this category of products to emerge in sales for which the wine shops interviewed fear that there will not be major variations compared to the trend of the three-year period (-20 /25%). Moscato d'Asti Docg, Moscato in general and passito wines from southern Italy remain among the most requested products. Among the bubbles , the analysis of the data that emerges sees an increase in sales of this type for both the Classic Method and the Charmant. The ranking elects the Classic Method as the preferred sparkling wine by Italians for the Christmas holidays and Champagne as the first product by Italians with a 15/20% increase in sales in wine shops, followed by Franciacorta and finally by Trento doc. Wine shops confirm themselves as the preferential sales location/channel for this type of product with a medium-high position. “With regards to the forecasts on sales volumes for Christmas 2023 and, in general, during the winter season, sector operators are extremely optimistic. Despite the difficult economic situation in 2023, between inflation and high costs of living, all things considered, the situation still remains positive" , states Andrea Terraneo , president of Vinarius "Wine shops expect an increase in work especially for the holidays, confirming what has already been announced, in forecasting perspective" .