VINARIUS, ASSOCIATION OF ITALIAN WINE BARS, LAUNCHES THE "HOT" ALARM AND ASKS FOR SHIPMENTS BY REFRIGERATED VEHICLES

Vinarius, the voice of Italian wine shops, raises a problem that risks, summer after summer, becoming more and more central within the Italian wine supply chain: the non-refrigerated transport of the wine product. Wine merchants, restaurateurs and, in return, consumers, risk not receiving products of their highest quality, precisely because of the long journeys inside vehicles not at temperature which would affect the characteristics of the product.

“ It is a theme that must be raised and underlined in its importance - Andrea Terraneo, President of Vinarius intervenes - Transporting wines by means not designed for refrigeration and to maintain an ideal temperature that does not alter the product, risks becoming a great disservice, towards us winemakers and towards the public. Tamponing through state-of-the-art cellars inside the wine shop is no longer enough, the damage is already done during transport. As an association we are available with a view to covering the costs of this service but we ask companies, consortia and other players in the supply chain to join and work on a common solution, to protect Italian excellence and all wine shop customers and restaurants that deserve to enjoy a product to the fullest of its qualities ”.

WHO IS VINARIUS

Vinarius is the Association of Italian Wine Shops and represents over 120 members (whose total turnover is close to 50 million euros) covering the entire national territory. The association, now chaired by Andrea Terraneo, was founded in 1981 and has as its social purpose the promotion, enhancement and protection of wine shops as commercial activities specialized in the proposal of quality wine. The association deals with the training of the winemaker, his collaborators and employees, professional updates, identifying and implementing a whole series of activities ranging from the organization of study trips to in-depth internships in the various production places, actively participating in conferences, exhibitions, fairs, events of various kinds. Every two years Vinarius organizes and promotes the Vinarius al Territorio Award which reached its Ninth Edition in 2020. Furthermore, it maintains close and cordial relations with the two major French counterpart associations. It periodically carries out surveys among its associates to monitor trends, consumer requests and market trends.