Unionbirrai the video that presents the revolution in the glass

The only real beer is craft beer . Unionbirrai launches the provocation in the first video clip dedicated to the work of small independent breweries , who with their craft beers have revolutionized the quality of the Italian brewing scene . Made together with the director Mattia Fiumani and the production manager Giulio Tiberi , the video involved well-known faces of radio and TV , united by the passion for craft beer: Franz of the duo Ale & Franz, the Iena Sebastian Gazzarrini , Fabio Alisei and Pippo Palmieri of the Zoo of 105, the sports writer and commentator Giorgio Terruzzi , the radio speaker and actress Micol Ronchi and the conductor of Radio Freccia Matteo Campese . “The message of our video is provocative, but real - explains Giampaolo Sangiorgi , coordinator of the Unionbirrai Events, Marketing and Communication team - The real beer is not the one produced by the big industrial brands, but the craft beer, the result of the work of over 800 children independent breweries . They are the masters of drinking, who roll up their sleeves every day to bring a superior quality product into our glass, which has been able to revolutionize the world of Italian beer ". In the video, the protagonists tell the characteristics that make craft beer unique, such as respect for tradition , the passion and the technique that identify each master brewer and the daily teamwork within the individual breweries. Craftsmanship is also synonymous with versatility: each independent brasserie produces beers with personal characters and different styles, each with its own soul and peculiarities. Unionbirrai's work to enhance high-quality, independent and artisan products also passes through independenteartigianale.it , the portal created by the Association where you can quickly locate the nearest breweries and pubs guaranteed by Unionbirrai. The video, shared on the Association's social channels, is visible here bit.ly/larivoluzionenelbicchiere