UNIONBIRRAI LANDS AT CIBUS 2021

The trade association of small independent breweries will be present at the 20th edition of the International Food Exhibition in Parma from 4 to 7 May 2021 - On this occasion, the Beer of the Year award ceremony will also take place, a competition dedicated to the best craft beers Italian.

The agreement that marks the birth of the partnership between Unionbirrai and Cibus International Food Exhibition was signed, which will see the participation of the trade association of small independent breweries with its own space in the 20th edition of the made in Italy food fair from 4 to 7 May 2021 in Parma, to promote and support Italian craft beer. On the same occasion, the best Italian craft beers will be awarded in the 16th edition of the Beer of the Year competition, which is preparing with a renewed look, both in terms of image and organization, to become part of an event that represents for the international community of agri-food operators an absolute reference point for the promotion of Authentic Italian food & beverage.

“Cibus is the event that represents the excellence of Made in Italy in the agri-food sector. - declared Vittorio Ferraris , Unionbirrai general manager - The partnership with Cibus is a great novelty, both for the Beer of the Year competition and for craft breweries, which will thus have the opportunity to enter a BtoB network and to make known the its products to the national and international market. The International Food Exhibition will also be the ideal stage for the award ceremony of the Beer of the Year 2021 competition, which enhances the excellence of independent Italian craft beer. Finally, with Cibus, the opportunity was shared to create moments of meeting outside the fair, so that, in addition to BtoB events, breweries can meet consumers ".

"Cibus today signed a framework agreement with Unionbirrai that will bring the prestigious Beer of the Year award to Parma, an agreement that will also contribute to giving new business opportunities to the entire community of Italian microbreweries - added Riccardo Caravita , Cibus and Food Brand Manager - The success of major trade fairs also occurs thanks to important and strategic alliances. Our goal is to complete the already rich assortment offer, which will allow top Italian and foreign buyers to meet the best of Italian craft beers at the next Cibus 2021. Thanks go to Unionbirrai and its president Vittorio Ferraris, who in such a delicate moment for the sector believed in change and in an innovative and ambitious project. Thanks also to the precious role of Luca Grandi (Birra Nostra) who over the years has always worked for the development and growth of the MicroMalto section within Cibus ”.

Since the beginning of the movement, Unionbirrai has supported the promotion of craft beer with initiatives aimed at small independent producers and consumers. “We have chosen to change location, from Beer Attraction in Rimini to Parma, after many years to optimize the commercial advantages for the breweries. - concluded Giampaolo Sangiorgi, head of Unionbirrai's marketing and events group - Our choice fell on Cibus for various reasons, not least the period of the fair. It will be a new and profitable collaboration, which will open a series of excellent scenarios for Italian craft beer ".

Meanwhile, waiting for May 2021, the union between Unionbirrai and Cibus will already be active on the occasion of the international forum entitled "Cibus Forum - food & beverage and Covid: from transition to transformation" which will be held from 2 to 3 September 2020 in Parma. An appointment that will welcome, in a safe manner and in compliance with the most advanced safe & security standards, a small number of guests and key speakers at the Fiere di Parma exhibition center and at the same time will also be broadcast in live streaming, with the aim of discussing how they are consumer behavior has changed after the Covid emergency and on what are the future scenarios of the agri-food chain.