THE SPOT THAT CELEBRATES THE SOUTH TYROL OF WINE CONQUERS GOLD

The International Tourism Film Festival Africa (ITFFA) , a unique and prestigious film circuit founded in 2019 to honor and promote works with exceptional and innovative content made on all continents and disseminated on various platforms, has awarded the gold medal to the Consorzio Vini Alto Adige for the spot dedicated to the history, people and places that hide behind the production of Alto Adige wines . The highest step of the podium was conquered within the category "Tourist products - gastronomy and wine tourism". " We are honored and grateful - says the Director of the Consortium Eduard Bernhart - for this important recognition that we sincerely dedicate to the enormous commitment and passion that South Tyrolean winemakers dedicate every day to create a wine of the highest quality and which well represents the values of our territory. : cooperative spirit, love for our land and constant pursuit of excellence . " With its enchanting and fairytale tones, the spot "Vini Alto Adige" boasts a world-famous testimonial, Reinhold Messner who has lent his face to the wines of Alto Adige. " A man from our territory - continues Director Bernhart - an exceptional testimonial who well represents the commitment, love for nature and the courage to have in the face of difficult and unexpected moments ". The winning spot was in fact wanted and created during the most complex months of 2020, as a far-sighted response and at the same time relaunching an entire territory: " As a Consortium - explains the President, Andreas Kofler - we thought that by virtue of the particular moment that we were and we are living it was necessary to bring the territory and the wines back to the center of our narration using a new language such as that of fairy tales. Fairy tales, in fact, have always had the great ability to tell often complex realities in a light and usable way. then give the consumer images and a story that could lead him to discover our magical territory and make him perceive what lies behind a glass of Alto Adige wine. "The spot that won the gold medal, evaluated and awarded by a jury that brought together world-renowned professionals in the fields of audiovisual production, marketing and tourism, is viewable on the Consortium website at the link vinialtoadige.com/winetales2021, on the YouTube channel and on the related social channels. The video was produced by a group of young South Tyrolean filmmakers close to the Brissian director Lorenz Klapfer, the producer Mirko Bocek di Lana and Peter Schorn, author and actor from Merano. The awards ceremony was held on Friday 28 May at the Labia Theater in Cape Town, South Africa's oldest independent cinema of artistic repertoire. To receive the prize for the Consorzio Vini Alto Adige, Emanuele Pollio, Consul of Italy in Cape Town.