The "Rosso Morellino" wine shop is born

During the meeting, the first VisitMorellino totem that promotes the integrated wine tourism offer within the territory of the denomination will be presented.

A place to discover the different souls of Morellino di Scansano, in its Vintage and Riserva types. And then again an information and tourist starting point to experience the area of the denomination in an immersive and complete way, among the beauties of its villages and its landscape.

With these objectives in mind , the Rosso Morellino Enoteca was officially born and will be inaugurated on Saturday 1st July at 17:30. The space will be located on the ground floor of the Consortium headquarters, which increasingly becomes the home of Sangiovese on the Tuscan coast : a place open to tourists and enthusiasts who will thus be able to taste over ninety labels of Morellino di Scansano DOCG from member companies. The wine shop will also be available to members to use for their own presentations and meetings. During the inauguration, the first VisitMorellino Totem , created by RAMA, will come into operation, which has the purpose of promoting the Morellino di Scansano area and creating a link between Scansano and the coast. A twin totem will be installed in the next few days in Alberese in front of the visitor center of the Maremma Park.

Morellino di Scansano will be the great protagonist, the wine shop will in fact offer the possibility of tasting only the wines of the denomination, allowing visitors to discover the clear identity and unique expression of Tuscan Sangiovese overlooking the sea. A proximity that makes it fresh, soft and with not too marked tannins, ideal characteristics also for consumption in these first days of summer, if served at slightly lower temperatures.

Thanks to the VisitMorellino totem, visitors will have the opportunity to interactively deepen their knowledge of Morellino and its extraordinary territory. The functionality of the device will in fact allow the tourist to travel virtually within the denomination. The virtual assistant, active 24 hours a day, will provide visitors with answers based on questions concerning the wine, the production area and the activities in the area.

“The promotion of Morellino di Scansano - explains Alessio Durazzi, director of the Consortium - must be combined with territorial marketing actions so as to bring out even more the link between our area and its many excellences. Also through the use of new technologies, we want to provide different tools to discover our denomination in a transversal way, with the aim of expanding the public of lovers of Morellino and this area of Maremma Toscana to new targets "