The new partner of Gancia? The Wine Group

The Wine Group will be the exclusive partner of Gancia for the distribution and marketing of Gancia in the United States


The Wine Group recently signed an agreement with Gancia.
Here is how the collaboration is welcomed by Roustam Tariko, founder and president of Russian Standard, who acquired a majority stake of Gancia in 2011: "We are delighted to partner with The Wine Group and enthusiast to present the brand that introduced the Italian sparkling wine to American consumers. Gancia boasts a unique heritage: more than 150 years of history and tradition in winemaking. Thanks to these values ​​and the solid position of The Wine Group, we are sure to achieve success in a strategically important market such as the one of U.S.''.

Furthermore, Fritz Lance, president of the Business Alliances International Division of The Wine Group, is keen on the alliance: ''This alliance brings together two extraordinary cultures. We have a shared passion, focused on the offering of a brand with inestimable value, and on continue innovation, to consistently exceed the expectations of consumers'',''We look forward to bringing Gancia to new successes in the dynamic U.S. market. The exclusive distribution agreement entered into with The Wine Group includes four varieties of Gancia sparkling wine: Prosecco, Moscato D'Asti, Asti and Moscato Rosé. Gancia, founded in 1850 and famous for 'the first Italian sparkling wine', has a strong potential in the market of premium sparkling wines which is increasing in the United States''.