The singer of PEARL JAM, during his concerts, often brings a bottle of wine. This time Rolling Stone immortalized him with the Roero wine: bottle-pools made great clamour and advertising! The American edition of Rolling Stone, the cult magazine of rock, has published a photo of the Pearl Jam concert in which Eddie Vedder holds in his hand a bottle of red wine .... the Roero wine by Matteo Correggia!
The Piedmont's Terroir found itself in the limelight thanks to the famous band.
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