Panettone is not in crisis on the contrary, new products are coming in the name of quality and tradition: salty, ginger, pears and gorgonzola. On the eve of Christmas, the sweet of anniversaries marked a + 3% in sales in the network of Coop supermarkets and hypermarkets compared to last year. Coop Italia marketing director Francesco Cecere commented "Christmas in the name of savings and Italian spirit without sacrificing quality and novelty".
Furthermore '' of the 3% of the panettone more in shopping trolleys, 20% is made up of those with our solidarity brand and those of the high-end (Fior di fiore). Despite the crisis, therefore, Italians bring ethical choices and high quality to the table ''.
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