The Consortium of the Brunello di Montalcino Wine promotes the V.I.V.A. protocol for sustainability in agriculture.

The large companies Castello Montevibiano Vecchio, F.lli Gancia & Co, Marchesi Antinori, Masi Agricola, Michele Chiarlo, Planeta, Tasca d’Almerita and Venica&Venica have already joined



The Consortium has organized a seminar on V.I.V.A., the technical specification that defines methods for monitoring and control systems that companies must take to maintain quality standards in line with the principles of sustainability. The companies that respect the ​​set values can use the V.I.V.A. label directly in the bottle.

«This event is meant to be a practical, positive and concrete contribution about the debate on the Territorial Address Plan of Tuscany, which has seen some misunderstandings and forcings on the concept of economic development and landscape protection – the president of the Consortium Fabrizio Bindocci commented. The territory of Montalcino has been for centuries in visceral combination with the landscape, and its producers are working hard to preserve and defend this land because they know that the strength of their economy comes from the combination of two elements: respect for the land and the development of a sustainable agriculture. Having being able over time to maintain and preserve this balance has caused a virtuous system to grow up, contributing to the economic recovery in the respect and enhancement of the landscape».