THE BARBERA D'ASTI E VINI DEL MONFERRATO CONSORTIUM CLOSES 2023 POSITIVELY AND IS PREPARING FOR A TURNING POINT YEAR

A year, 2023, which will certainly be remembered for the various challenges that the wine producers of Monferrato have had to face, from the climatic trend to the downturn in the market, but also for the reconfirmation, from different points of view, of what the protected denominations of the Barbera d'Asti and Vini del Monferrato Consortium are now undisputed synonymous with quality and internationality. “ We are preparing for the beginning of 2024 with a positive and confident spirit – explains President Vitaliano Maccario – strengthened by the confirmations gathered during this last year: an ever-increasing quality of our grapes, products appreciated in Italy and abroad, wine tourism capable of driving the sector and on which we are working with dedication in synergy with other players in the area, growing "traditional" markets and others that are emerging with ever greater satisfaction, consistency and unity in the actions undertaken by the Consortium, which are have been and even more will be undertaken to consolidate the idea of territorial unity and at the same time to enhance the small emerging denominations. ” These are the distinctive features of this year which is about to end but also the assets on which the Barbera d'Asti and Vini del Monferrato Consortium, with its 13 protected denominations (4 Docg and 9 Doc) will continue to work in 2024 . A wine-growing area with an inestimable oenological heritage that is continuing to keep high attention towards its wines appreciated for their elegance and balance on both the national and international markets. “ Certainly the harvest just concluded - continues President Maccario - recorded a slight decrease from a quantitative point of view, but we are closing the year with a positive spirit, the previous great vintages produced are giving and will give the possibility of affirming a promising future for the our Names thanks to which we will be able to work with the new emerging markets on which we are aiming such as China, Japan, South Korea, but also Taiwan, Vietnam and Singapore. In this sense, in recent years we have continued to work for our members by carrying out an intense continuous promotional activity with the aim of increasing our presence within the main European and international foreign markets and the involvement of foreign consumers in the discovery of the Monferrato, a territory capable of expressing itself through wines of the highest level. This will continue to be one of the cornerstones of our work also during the next year."