THE BARBERA D'ASTI AND WINES OF MONFERRATO CONSORTIUM ARRIVES IN SWITZERLAND

The Barbera d'Asti and Vini del Monferrato Consortium is preparing a promotional stage in Switzerland for November where, as part of the Basel " Wein Festival " taking place from 28 October to 5 November, a masterclass dedicated to Barbera d'Asti DOCG will be held 2022 vintage hosted by wine communicator Christian Eder. The event, dedicated to an audience of both operators and consumers and organized by Vinum magazine, media partner of the festival, gives the opportunity to discover and taste over 2500 different wines from renowned wine regions of the world. “We are honored to be present in what is becoming one of the most stimulating wine events on the Swiss market, an outlet of growing importance for Monferrato wines ” says President Vitaliano Maccario . “In fact, for us it is a market that we can define as proximity for which we are seeing a growing number of companies but also private individuals who, frequenting our territory for reasons including tourism, know and increasingly appreciate our wines. ” During the event the Consortium will have the opportunity to talk about and promote one of the key denominations of the territory: Barbera d'Asti Docg . “ In recent years – continues President Maccario – we have been working hard to give a new face to this wine: from popular to pop, in the awareness that thanks to its high acidity, low tannins and its important fruit, Barbera can today become a wine very enjoyable, in line with contemporary taste. And even on this occasion we will have proof of this by comparing different styles but all sharing a highly recognizable identity. ” The appointment is therefore for November 4th at 5.30 pm in Pavilion 2, 1st floor, stand R21 .

THE BARBERA D'ASTI AND MONFERRATO WINES CONSORTIUM

The Barbera d'Asti and Vini del Monferrato Consortium, founded in 1946, has the task of protecting and promoting its denominations to guarantee their diffusion and their image on national and international markets, also through specific distinctive brands. Currently the Consortium has more than 400 member companies and 13 protected names