Strada del Franciacorta: new president Francesca Moretti

The Strada del Franciacorta, one of the most active Italian wine routes, has a new president Francesca Moretti.

Here is his identikit
-38 years
-enologist,
-responsible for the wine sector of Terra Moretti.
- among the founders of the First Italian Vine Pruning School in collaboration with the Simonit & Sirch School of Grape Preparers and with prestigious Universities and Research Institutes to spread awareness of the strategic value of the recovery of traditional cultivation techniques.
- attentive to market development strategies.


Objectives of his mandate:
Promote the system of synergies between local operators


The words of the new president of the Strada del Franciacorta: Francesca Moretti
"Franciacorta - he declares - is a splendid land that, in relatively few years compared to the history of other territories, has established itself as an oenological excellence thanks to the awareness that only by raising the standards of its offer can two results be obtained simultaneously: economic development and environmental protection. With the Strada del Franciacorta we will strive more and more so that this territory can consolidate its identity as a "tourist destination", identifying interlocutors and markets that are in line with the positioning of the wine sector. In other words, we will focus on the quality of tourism as well as the evident attention to a quantitative increase in the sector. "


With Francesca Moretti, Camilla Alberti (Castelveder), Lucia Barzanò (Il Mosnel), Michele Bozza (Tenute La Montina), Ezio Maiolini (Majolini), Paolo Pizziol (Villa), Gianluigi Vimercati were elected to the new Board of Directors of the Strada del Franciacorta. Castellini (Al Rocol), Daniela Codeluppi (Hostaria Uva Rara Restaurant), Patrizia La Rocca (Le Cantine di Franciacorta Enoteca), Rosa Milini (Municipality of Erbusco), Mario Malossini (Trenord). The new Board of Auditors, on the other hand, is made up of Ernesto Stefanutti, Marianna Archetti (Municipality of Rovato), Flavio Tignonsini (Iseo Bike).

in Photo Subject; Francesca Moretti

Author: Oliviero Toscani