Solidarity Calabria: the birth of the right brand for environment and legality

The project Solidarity Calabria has started to promote "legality, solidarity, respect and transparency". About twenty Calabrian food companies producing wine, olive oil and oranges, have joined together in a cooperative that brings forth a new brand full of ethical content and solidarity.

"Solidarity Calabria is the brainchild of Stephen Magnoni, founder of the fair trade cooperative Chico Mendes in Milan," one of the organizers, Giuseppe Trimarchi, explains "The three principles on which the project is based are legality and respect for nature and man, solidarity and transparency. All the companies, in fact, have regular contracts of employment in force and productions that do not pollute but rather cooperate with the ecosystem. Secondly, the holders cooperate with each other to improve the quality and lower the costs - for example those of transport, but also of marketing - and finally apply the rule of transparency, that allows consumers to know the initial and final price of the goods, skipping intermediaries and focusing on a chain as short as possible. "

Six wineries have joined this innovative project.

For more information

www.calabriasolidale.it