The Gancia, an established Italian company, starts selling the four references of Russian Standard Vodka brand.
Distribution will begin at the beginning of April and is a consequence of Roustam Tariko's acquisition of the majority of the company and Gancia's experience in marketing the products of the vodka sector.
Russian entrepreneur Roustam Tariko who became the new President of Gancia commented:
"This operation aims to strengthen the market and the distribution capacity of Russian Standard in Italy. For the Russian Standard group, Italy is confirmed as a highly strategic market. The decision to relaunch our brand in the Italian market is a direct consequence of the investments made in F.lli Gancia SpA, we have really ambitious goals thanks to Gancia's long experience in developing successful brands in Spirits as well as in the Vodka market ".
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