Sales report for large-scale retail trade Italy March 2023

The first quarter in large-scale distribution for wine closes with a negative balance. In terms of volume, according to the data processed by the UIV Observatory and Ismea on a NielsenIQ basis, the general drop is 6% (1.8 million hectoliters, the lowest figure since 2019, when travel was close to 2 million), of which -7% for still wines and 4% for sparkling wines, against average prices with a generalized increase of 9%, with 8% for still wines and 6% for bubbles. Strongly increasing values only for sparkling wine (10%, to 134 million euros), while the decline in volumes brings the growth in turnover of still wines to zero (539 million euros).

The price curve still sees growth compared to 2022: 8% for still wines (at 3.74 euros/litre on average), the most consistent increase since the surge in general inflation was recorded, and 5, 6% for sparkling wine, which is also at a peak compared to a less rapid growth trend compared to still wines, with an average March price of 6.71 euros/litre.