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Revolutions for "The Wine Advocate": All online advertising by 2013 ...

  • 11/12/2012

Goodbye to print in favor of "100% online" by 2013 the Asian investors in the property, Lisa Perrotti-Brown, based in Singapore, new "editor in chief": this is one of the key aspects of the "Robert Parker Revolution", the plan for the highly influential wine magazine "The Wine Advocate", now 34 years old, 50,000 subscribers at 75 dollars for 6 issues a year), which with the influence of its judgments has often marked the fortunes of a wine or a territory.

The founder Robert Parker wants to entrust the journalist based in Singapore so the headquarters goes from his home in Maryland (USA), in Asia, an unequivocal sign of how important the East is in the world wine scene.

"The Asian market is mature, and it would be unthinkable not to want to be part of it," said Parker, "young visionaries from the finance and technology sectors who presented me with a project that I could not refuse."

Source: Winenews
© RIPRODUZIONE RISERVATA
11/12/2012
Signature: Redazione Vinievino.com

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