REMINDER: THE UNITED STATES IN X-RAY

We remind you that the free webinar presenting the series of meetings on the real positioning of Italian wines obtained from the depletions of US distributors (SipSource-WSWA database) is scheduled for Monday 15 January 2024 .

The webinar will offer a preview of the themes and data that will be explored in depth by the Wine Observatory during the 6 seminars scheduled from January to March 2024, to understand the dynamics of the US market and discuss possible future developments. Furthermore, in collaboration with the UIV Legal Service, a preview of the latest news on the legislative front.

Topics covered:

• Overview of the US market: distribution channels (off and on-premise) and sales by area (North-East, Midwest, South, West), price positioning by product. Expected dates: 22 and 29 January 2024.
• Overview of the US export regulatory framework thanks to the contribution of the UIV Legal Service. Expected dates: January 22, 2024.
• Focus: positioning of Italian wines - Italian Pinot Gris and Pinot Gris - Prosecco. Expected dates: 19 and 26 February - 18 and 25 March 2024.

Monday 15 January 2024 at: 10.30am - 12pm Platform: Microsoft Teams SAVE THE DATE!

To sign up:

https://docs.google.com/forms/d/e/1FAIpQLSfV_9u3hYFqJqKYoboa7jcHZXiiVbIEjYsGS3OHQKn7MkroEw/viewform