The association of the 19 top brands of Italian wine has a new Chairman: Mastroberardino
The Institute of Fine Italian Wines – Premium Brands, led so far by Piero Antinori, has elected a new Chairman, Piero Mastroberardino, who said:
«The Premium Brands Institute is a case history of excellence: 19 top brands competing with each other, and yet able to develop a unique synergy of family histories of success. It has paved the way and set the pattern for other initiatives that have been set up recently. The Institute will continue to work with specific programs and with the use of internal resources, as well as European, to promote Italian wine in the world».
«The Premium Brands Institute was one of the first associations to show that in the field of Italian wine you can team up to act jointly in international markets&rquo; Piero Antinori, the outgoing Chairman of the Premium Brands Institute, said at the conclusion of the membership assembly.
Source: Ansa
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