"Olive oil: European high quality " new promotion campaign by EU

"Olive oil: high European quality" is the new promotion campain, funded by the European Union, Ministry of Agriculture and Unaprol consortium Italian olive oil. Duration: 3 years up to 2014 Purpose: To promote the responsible consumption in the EU states extra virgin olive oil Slogan: "Extra virgin olive oil: seasons of life" Target countries: Belgium, Denmark, the Netherlands and Italy. Total investment: over EUR 5 million broken down as follows: 50% EU, 20% and 30% Unaprol Italian State.

Planned activities: Communication and awareness-especially of young and new consumers, opinion leaders, opinion makers, buyers and traders of the distribution -Adequate information on the quality of the product and its uses in the kitchen; -L'approfondimento regulations governing the whole olive oil sector and labeling; -Make public aspects of product traceability. -Training seminars with business operators to promote the products in supermarkets and gourmet Horeca channel. Delhaize, Colruyt and Carrefour in Belgium, Albert Heijn, Jumbo Superdeboer and in the Netherlands, Coop Dansk, Magasin and Irma in Denmark -Events, participation in fairs and exhibitions, sponsorship events consumer-cut gourmet Communication-targeted towards the female audience and makers of purchase. "Belgium, the Netherlands and Denmark - said the president of Unaprol, Massimo Gargano - have a potential income that can support the provision of a high quality European products such as extra virgin olive oil. Consumers in these new countries - he added - they have a food culture evolved and sensitive to local products. For this reason they have developed a great ability to understand the flavors, healthy, environmental protection and cultural and historical product-related extra virgin olive oil. " "The high quality wins the crisis - said Massimo Gargano - and rewards in markets around the world as a team sponsored by the European Union, Italy and Unaprol. A team that broadens the horizons of European quality extra virgin olive oil in the market. "